Hair Color Trends We Can't Get Enough Of

These obsession-worthy shades are leading the pack in must-haves.

Whether you want your hair color to go radiant or bold - there's a shade for everyone.

Trending shades master

Show off how vibrant you really are with this bold shade.

DARK INTENSE AUBURN-SHADE DETAILS

Olia – Dark Intense Auburn 4.60 adds a head-turning kick to rich red color. As a bonus, this permanent color also comes with 100% gray coverage. Best for anyone with natural hair between light brown and black.

Deep, dark red meets healthy-looking shine in this vibrant auburn shade.

DARK INTENSE AUBURN-SHADE DETAILS

Olia – Dark Intense Auburn 4.60 delivers ultra pigmented color for a rich red shade. This permanent color is also formulated for 100% gray coverage. Choose this bold shade if your natural hair is between light brown and black.

Brace yourself for major impact with this ultra bold, ultra vibrant indigo shade.

DARK INTENSE INDIGO-SHADE DETAILS

With Ultra Color – Dark Intense Indigo IN1 you can achieve high-impact hair color in just one step. It delivers nourished hair, bolder color. Dark Intense Indigo is best for anyone with natural hair between Light Brown and Darkest Brown.

Make your rainbow dreams come true with this ultra bold, ultra vibrant indigo shade.

DARK INTENSE INDIGO-SHADE DETAILS

With Ultra Color – Dark Intense Indigo IN1 it only takes one step to achieve high-impact, bold hair color. Choose dark intense indigo if your natural shade is between Light Brown and Darkest Brown.

This bold, vivid violet gives major oomph to any look.

DARK INTENSE VIOLET-SHADE DETAILS

With Ultra Color - Dark Intense Violet V2 you can achieve high-impact hair color in just one step. It delivers nourished hair, bolder color. Best for anyone with natural hair between Light Brown and Darkest Brown.

A bold, high-impact violet for anyone who isn’t afraid to turn heads.

DARK INTENSE VIOLET-SHADE DETAILS

Ultra Color – Dark Intense Violet V2 delivers high-impact color and nourished, shiny hair in just one step. Choose dark intense violet if natural hair is between light brown and darkest brown.

This darkest berry burgundy delivers the deep, bold color you have been looking for.

DARKEST BERRY BURGUNDY-SHADE DETAILS

Nourishing Color Creme - Darkest Berry Burgundy 362 nourishes hair while it delivers rich, radiant, long-lasting color. Plus it offers 100% gray coverage. Best for anyone with natural hair between Medium Brown and Black.

Turn heads with this deep, highly pigmented burgundy.

DARKEST BERRY BURGUNDY-SHADE DETAILS

Nourishing Color Creme – Darkest Berry Burgundy 362 takes the best of brown and red hair for rich, long-lasting burgundy. Opt for this nourishing shade if natural hair is between Medium Brown and Black.

Want cool, intense color and equally intense shine? Here's your match.

DARKEST PLATINUM BROWN-SHADE DETAILS

Olia 3.11 - Darkest Platinum Brown is formulated with a unique combination of strong, ashy reflects for an intensely cool shade with a platinum, metallic-like shine. Plus, it improves and restores hair as the oils help to reverse roughness and dullness for more brilliant, long-lasting color.

Intense color and shine from a cool, rich shade.

DARKEST PLATINUM BROWN-SHADE DETAILS

Olia – Darkest Platinum Brown 3.11 is formulated with flower oils to help reverse dullness and amp up shine. This shade combines ashy reflects and a cool tone with deep, healthy-looking shine.

This light buttery blonde shade balances warm and cool tones for the perfect beach blonde

LIGHT BUTTERY BLONDE-SHADE DETAILS

Nourishing Color Creme - Light Buttery Blonde 92 nourishes hair while it delivers rich, radiant, long-lasting color. Plus it offers 100% gray coverage. Best for anyone with natural hair between Medium Blonde and Medium Brown.

Meet the perfect beach blonde, with warm and cool tones balanced out to create a soft yet bold shade.

LIGHT BUTTERY BLONDE-SHADE DETAILS

Nourishing Color Creme – Light Buttery Blonde 92 delivers radiant color while nourishing dull hair. Opt for this summer-ready shade if natural hair falls between medium blonde and medium brown.

Totally on-trend, totally chic - this is a runway-worthy cool denim shade.

LIGHT COOL DENIM-SHADE DETAILS

With Ultra Color - Light Cool Denim DN1 you can achieve high-impact hair color in just one step. It delivers nourished hair, bolder color. Best for anyone with natural hair between Medium Blonde and Light Brown.

Stand out on social media with this trending, bold denim shade.

LIGHT COOL DENIM-SHADE DETAILS

Ultra Color – Light Cool Denim DN1 delivers game-changing color while keeping hair nourished and shiny. Choose this shade if your hair color naturally falls between Medium Blonde and Light Brown.

Want to turn your life into a red carpet? This buttery shade will have you waking up like a movie star every morning.

LIGHT GOLDEN BLONDE-SHADE DETAILS

Nourishing Color Creme – Light Golden Blonde 93 has the soft tones of a rich honey butter. Best for anyone with natural color between light blonde and light brown.

This A-List buttery blonde shade will have you channeling the red carpet on a daily basis.

LIGHT GOLDEN BLONDE-SHADE DETAILS

Nourishing Color Creme – Light Golden Blonde 93 has the luxurious tones of honey butter. Choose this shade if natural hair is between light blonde and light brown.

Add a touch of gold to your brunette locks for hair that’s as bright as it is shiny and healthy-looking.

LIGHT GOLDEN BROWN-SHADE DETAILS

Nourishing Color Creme – Light Golden Brown 63 evokes the light, sweet color of brown sugar. Best for anyone with natural color between medium blonde and dark brown.

Amp up your brunette locks with a touch of luxurious gold.

LIGHT GOLDEN BROWN-SHADE DETAILS

Nourishing Color Creme – Light Golden Brown 63 delivers rich color that helps increase shine and brighten dull shades. Opt for light golden brown if natural hair is between medium blonde and dark brown.

This bold, show-stopping shade will give you that vibrant auburn red you've been craving.

LIGHT INTENSE AUBURN-SHADE DETAILS

With Ultra Color - Light Intense Auburn R3 you can achieve high-impact hair color in just one step. It delivers nourished hair, bolder color. Best for anyone with natural hair between medium brown and black.

Turn heads with a vibrant auburn red that combines intense color with healthy-looking shine.

LIGHT INTENSE AUBURN-SHADE DETAILS

Ultra Color – Light Intense Auburn R3 delivers bold, high-impact color, all while nourishing hair and enhancing shine. Try this shade if natural hair is between medium brown and black.

A perfectly balanced blonde, this shade takes natural color to the next level

MEDIUM BLONDE-SHADE DETAILS

Olia – Medium Blonde 8.0 strikes the perfect note of blonde that’s not too bright, not too dark. Since color retains its natural reflects, hair looks more healthy and natural than even your regular color. Best for anyone with natural hair between light blonde and light brown.

Give natural color a boost with this perfectly balanced medium blonde.

MEDIUM BLONDE-SHADE DETAILS

Olia – Medium Blonde 8.0 is a blonde right at the intersection of light and dark. Hair looks natural with increased shine and nourishment. Best for natural shades between light blonde and light brown.

This natural-looking shade pairs rich browns with natural reflects for a brown that will become any brunette’s trademark shade.

MEDIUM NATURAL BROWN-SHADE DETAILS

Nourising Color Creme – Medium Natural Brown 50 is a brunette shade that’s as shiny as it is soft. Best for anyone with natural hair between dark blonde and darkest brown.

With flattering reflects and rich browns, this medium brown shade adds flair to any natural brown hair color.

MEDIUM NATURAL BROWN-SHADE DETAILS

Nourishing Color Creme – Medium Natural Brown 50 is a soft brunette shade with natural, shiny reflects. It’s best used by anyone with natural hair between dark blonde and darkest brown.

Want to dress up your look? This shade's multi-dimensional subtle tones will make you shine - from head-to-toe.

MEDIUM NUDE BROWN-SHADE DETAILS

Nourishing Color Creme - Medium Nude Brown 513 nourishes hair while it delivers rich, radiant, long-lasting color. Plus it offers 100% gray coverage. Best for anyone with natural hair between Light and Dark Brown.

With balanced reflects and multi-dimensional tones, this subtle shade will be any brunette’s new go-to.

MEDIUM NUDE BROWN-SHADE DETAILS

Nourishing Color Creme – Medium Nude Brown 513 delivers rich yet gentle color with high shine. As a bonus, it offers 100% gray coverage. Select this shade if natural hair is between Light and Dark Brown.

Add on-trend metallic reflects to a sleek, jet black style.

PLATINUM BLACK-SHADE DETAILS

Olia – Platinum Black 2.11 is an intensely cool shade that creates a metallic-like shine straight out of the pages of a fashion magazine. Best for anyone with natural hair between medium brown and black.

Boost sleek, jet black color with eye-catching metallic reflects.

PLATINUM BLACK-SHADE DETAILS

Olia – Platinum Black 2.11 is formulated with flower oils to keep hair silky and healthy-looking. Choose this dynamic, metallic-toned shade if natural hair is between medium brown and black.

Rich and smooth, this black adds soft edges to a powerful black shade.

SOFT BLACK-SHADE DETAILS

Nourishing Color Creme – Soft Black 20 is a shade that evokes the soothing relaxation of a cup of black tea. It delivers hair that feels healthy and looks gentle. Best for anyone with natural hair between light brown and black.

Add soft edges to a deep black shade with this rich, smooth black.

SOFT BLACK-SHADE DETAILS

Nourishing Color Creme – Soft Black 20 delivers deep, black color with a gentle touch. Choose this shade if your natural hair is between light brown and black.