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Pure Clean

94% Biodegradable. Fresh Feel.

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Explore Our Pure Clean Collection

It’s more than Aloe Extract…it’s a super ingredient that helps moisturize and soften hair and never weigh you down. And with no parabens or silicones, the Pure Clean family is free from nasties.

The Full Regimen

Everything you need to complete your Pure Clean hair care routine.

Active Fruit Protein

This exclusive combination of ingredients is the key for all of our fortifying Fructis formulas. Made with citrus protein, Vitamins B3 and B6, fruit and plant-derived extracts, and strengthening conditioners, the formula delivers stronger, healthier-looking hair.

Aloe

Rich in Vitamins A, B, C, and E, Aloe's hydrating properties make it a popular ingredient in skin care formulas that help to soothe and moisturize, and hair products that promote healthy shine.