Explore Our Pure Clean Collection
It’s more than Aloe Extract…it’s a super ingredient that helps moisturize and soften hair and never weigh you down. And with no parabens or silicones, the Pure Clean family is free from nasties.
The Full Regimen
Everything you need to complete your Pure Clean hair care routine.
Pure Clean Shampoo
Shampoo for normal to oily hair
Pure Clean Conditioner
Conditioner for normal to oily hair
Pure Clean Detangler + Air Dry
Controls frizz and gently unties knots
Active Fruit Protein
This exclusive combination of ingredients is the key for all of our fortifying Fructis formulas. Made with citrus protein, Vitamins B3 and B6, fruit and plant-derived extracts, and strengthening conditioners, the formula delivers stronger, healthier-looking hair.
Rich in Vitamins A, B, C, and E, Aloe's hydrating properties make it a popular ingredient in skin care formulas that help to soothe and moisturize, and hair products that promote healthy shine.
Pure Clean Styling Favorites
Pure Clean Styling Gel
Zero flaking or residue
Pure Clean Finishing Paste
99% naturally-derived & 24H definition with clean, extra strong hold
Pure Clean Dry Shampoo
Instant fresh feel with no visible residue