Explore Olia
Discover the difference oil-powered hair color makes. Olia is an ammonia free permanent hair color made with a 60% oil blend with natural flower oils to deliver brilliant color and visibly healthier hair that’s hydrated, silky, and up to 3x shinier*.
*than uncolored, unwashed hair
Discover why women love Olia
Hear from Olia Fan Noelle
Meet Noelle and see why Olia Hair Color is the key to her happy curls
Discover Noelle's story and how she got brilliant color and healthier looking curls with 60% oil-powered, 100% ammonia-free Olia permanent hair color.
Hear from Olia Fan Perri
Meet Perri and discover why she loves Olia Hair Color
Discover Perri's story and how she got bold, brilliant color to match her personality and healthier looking hair.
Hear from Olia Fan Mandita
Meet Mandita and discover how she uses oils to nourish gray hairs
Discover Mandita's story and how she got bold, brilliant color and healthier looking hair with 60% oil-powered, 100% ammonia-free Olia permanent hair color.
Discover Olia's 34 Brilliant Shades.
BLACK HAIR COLOR
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BLONDE HAIR COLOR
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BROWN HAIR COLOR
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RED HAIR COLOR
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BOLD HAIR COLOR
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BLACK SHADES
Olia 1.0 - Black
Olia 2.0 - Soft Black
Olia 2.11 - Platinum Black
Blonde Hair color
Olia 7.0 - Dark Blonde
Olia 8.0 - Medium Blonde
Olia 9.03 - Light Pearl Blonde
Olia 8 1/2.03 - Medium Pearl Blonde
Olia 9.0 - Light Blonde
Olia 9.3 - Light Golden Blonde
Olia 9 1/2.1 - Lightest Ash Blonde
Brown Shades
Olia 3.0 - Darkest Brown
Olia 3.11 - Darkest Platinum Brown
Olia 4.0 - Dark Brown
Olia 4.11 - Dark Platinum Brown
Olia 4.3 - Dark Golden Brown
Olia 5.0 - Medium Brown
Olia 5.03 - Medium Neutral Brown
Olia 5.3 - Medium Golden Brown
Olia 6.0 - Light Brown
Olia 6.03 - Light Neutral Brown
Olia 6.3 - Light Golden Brown
Olia 6 1/2.3 - Lightest Golden Brown
RED SHADES
Olia 4.15 - Dark Soft Mahogany
Olia 4.35 - Dark Golden Mahogany
Olia 4.60 - Dark Intense Auburn
Olia 4.62 - Dark Garnet Red
Olia 5.60 - Medium Garnet Red
Olia 6.43 - Light Natural Auburn
BOLD SHADES
Olia 3.60 - Darkest Red Rose
Olia 5.12 - Medium Royal Amethyst
Olia 6.60 - Light Intense Auburn
Olia 7.20 - Dark Rose Quartz
Olia 7.45 - Dark Fire Ruby
Olia 8.22 - Medium Rose Gold
Featured Reviews
Spring/Summer Style Guide: Hair Color & Beauty Trends
Discover how to style 2019’s Color of the Year, Living Coral, for summer.
Living Coral
Strut your style with the daring Olia 6.60 Light Intense Auburn, or, opt for chic Olia Bold 7.20 Dark Rose Quartz.
How to wear trending Turmeric this summer.
Turmeric
Add some heat to your base color with Olia Bold 7.45 in Intense Fire Ruby, or keep your shade warm and natural-looking with Olia 6.43 Light Natural Auburn.
Sunny Aspen Gold is the perfect summer shade
Aspen Gold
Achieve this bright shade with Olia 9.3 Light Golden Blonde or its brunette friendly counterpart Olia 6.3 Light Golden Brown.
Turn subtle soybean into your go-to nude shade.
Soybean
Blend style and sophistication with the cool neutral tones of Olia 9 1/2 1. Lightest Ash Blonde or its brunette friendly counterpart, Olia 5.03 Medium Neutral Brown.
