Discover the difference oil-powered hair color makes. Olia is an ammonia free permanent hair color made with a 60% oil blend with natural flower oils to deliver brilliant color and visibly healthier hair that’s hydrated, silky, and up to 3x shinier*.
*than uncolored, unwashed hair
Discover why women love Olia
Hear from Olia Fan Noelle
Meet Noelle and see why Olia Hair Color is the key to her happy curls
Discover Noelle's story and how she got brilliant color and healthier looking curls with 60% oil-powered, 100% ammonia-free Olia permanent hair color.
Hear from Olia Fan Perri
Meet Perri and discover why she loves Olia Hair Color
Discover Perri's story and how she got bold, brilliant color to match her personality and healthier looking hair.
Hear from Olia Fan Mandita
Meet Mandita and discover how she uses oils to nourish gray hairs
Discover Mandita's story and how she got bold, brilliant color and healthier looking hair with 60% oil-powered, 100% ammonia-free Olia permanent hair color.
Unlock the boldest you
Discover our newest Bold Collection.
Long-Lasting, fearless color.
No Ammonia. 60% Oils.
IMPORTANT: Like how this shade looks on you? Make sure it works with your hair. Take our 1-minute haircolor quiz to be certain.
Discover Olia's 36 Brilliant Shades.
BLACK HAIR COLOR
BLONDE HAIR COLOR
BROWN HAIR COLOR
RED HAIR COLOR
BOLD HAIR COLOR
Olia 1.0 - Black
Olia 2.0 - Soft Black
2.10 Black Sapphire
Olia 2.11 - Platinum Black
2.26 Black Amethyst
Blonde Hair color
Olia 7.0 - Dark Blonde
Olia 8.0 - Medium Blonde
Olia 9.03 - Light Pearl Blonde
Olia 8 1/2.03 - Medium Pearl Blonde
Olia 9.0 - Light Blonde
Olia 9.3 - Light Golden Blonde
Olia 9 1/2.1 - Lightest Ash Blonde
Olia 3.0 - Darkest Brown
Olia 3.11 - Darkest Platinum Brown
Olia 4.0 - Dark Brown
Olia 4.11 - Dark Platinum Brown
Olia 4.3 - Dark Golden Brown
Olia 5.0 - Medium Brown
Olia 5.03 - Medium Neutral Brown
Olia 5.3 - Medium Golden Brown
Olia 6.0 - Light Brown
Olia 6.03 - Light Neutral Brown
Olia 6.3 - Light Golden Brown
Olia 6 1/2.3 - Lightest Golden Brown
Olia 4.15 - Dark Soft Mahogany
Olia 4.35 - Dark Golden Mahogany
Olia 4.60 - Dark Intense Auburn
Olia 4.62 - Dark Garnet Red
Olia 5.60 - Medium Garnet Red
Olia 6.43 - Light Natural Auburn
Olia 3.60 - Darkest Red Rose
Olia 5.12 - Medium Royal Amethyst
Olia 6.60 - Light Intense Auburn
Olia 7.45 - Dark Fire Ruby
Olia 7.20 - Dark Rose Quartz
Olia 8.22 - Medium Rose Gold
Olia 4.10 - Dark Silver
Olia 10.11 - Lightest Silver Blonde
Discover Olia Ammonia-Free Hair Color in Black Amethyst and Black Sapphire.