Why You Should Try a Bold Hair Color

Hair can express so much about a person’s personality. More than an accessory, it’s truly part of who you are. How you choose to color and style your hair can become outward symbols of your playful side, or statements that show the world your creativity and spirit. Unexpectedly bold colors like blue hair, pink hair or purple hair are one of the most original ways to announce your unique identity and explore a new dimension of yourself. If you’ve ever thought of experimenting with unconventional hair color ideas, there’s no time like the present!

A woman with dark, straight red hair poses for a photograph.

Choosing the Right Bold Hair Shade: What You Need to Know

Tempted to try a trendy hair color idea but don’t know where to start? The best place to begin is by deciding if you want to go lighter or darker than your current shade, or to stay around the same tone. Then think about colors you like: maybe you tend to wear magenta a lot or you just love the color of your favorite jeans. Or perhaps everyone tells you that dark purple sweater really brings out your eyes. Once you have a color in mind, consider if cool or warm undertones would work better with your skin tone.

How to Maintain Bold Hair Colors

  • Keep your bold color vibrant and prevent fading with a sulfate-free color care shampoo like Fructis Color Shield.
  • Moisture is a loyal ally for intense hair colors, so use conditioner in the shower and consider an Anti-Frizz Leave-In Treatment.
  • Stay cool by avoiding extreme heat: wash with warm water, shade your hair from direct sun, and air-dry instead of blow-drying.

A woman using a towel to dry her medium-red curly hair after a shower.
Hair Color Virtual Try-On

Hair Color Virtual Try-On

Virtually try on Garnier hair colors to discover your perfect shade.

Frequently Asked Questions

  • What bold hair colors are trending?
  • Which bold hair color is best for you?

Discover Other Hair Colors

Bold Hair Color Tips & How-Tos​ ​

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Bold Hair Color Ideas

Bold hair color shades, from denim to platinum to indigo, are more popular than ever. Here’s our advice on how best to choose a shade.

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garnier hair color trends we cant get enough of

Hair Color Trends We Can't Get Enough Of

Discover trending hair shades ranging from natural to bold.

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