Allure Best of Beauty Award-Winning

Curly, straight, fine, or frizzy - give your hair color the depth and dimension it deserves. Allure's resident beauty experts named the Ultra Coverage family a favorite of the coloring world for both price and quality.

Step 1

Mix Colorant Tube into Developer Bottle

Step 2

for full head application: Start applying at your roots, separating hair section by section. Then, apply through lengths and ends ensuring hair is completely saturated. 

for root touch-up:
Use bottle to separate hair section by section and apply to your new growth, starting at any resistant gray areas.

Step 3

for full head application: Leave on roots for 20 minutes. Apply remaining mixture throughout the lengths and ends. 

for root touch-up:
Leave on roots for 25 minutes (30 minutes if your hair has resistant grays.

Step 4

Before rinsing, massage your hair. Rinse thoroughly until the water runs clear.
Apply conditioner and leave on for 2-5 mins. before rinsing.

You can use remaining conditioner weekly until next coloring.