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Explore Nutrisse Ultra Coverage

From the #1 Nourishing Color Creme*, New Nutrisse Ultra Coverage is formulated with CoverPlusTM technology to target and erase ultra-stubborn grays, delivering rich, radiant, permanent color. Plus, it's infused with avocado, olive and shea oils so it nourishes your hair while it colors.

*Based on Nielsen xAOC 2017 Unit Sales 

A Shade Closer to Perfection

Give yourself the gift of gorgeous hair and complete your look with these fiery new shades.

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Nutrisse Ultra Coverage 550 - Cinnamon Whiskey and 420 - Cabernet boxes cream-colored background.
Allure Best of Beauty 2018 Badge.

Allure Best of Beauty Award-Winning

Curly, straight, fine, or frizzy - give your hair color the depth and dimension it deserves. Allure's resident beauty experts named the Ultra Coverage family a favorite of the coloring world for both price and quality.

Nutrisse Ultra Coverage

All Shades
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How to Apply

Here are the steps if you have never colored your hair, your hair is colored but you want to go darker, you havent‘t colored in 3+ months, you just want to color your root regrowth or if you color every 4-6 weeks with the same shade or similar.

Step 1

Mix Colorant Tube into Developer Bottle



Step 2

for full head application: Start applying at your roots, separating hair section by section. Then, apply through lengths and ends ensuring hair is completely saturated. 

for root touch-up:
Use bottle to separate hair section by section and apply to your new growth, starting at any resistant gray areas.

Step 3

for full head application: Leave on roots for 20 minutes. Apply remaining mixture throughout the lengths and ends. 

for root touch-up:
Leave on roots for 25 minutes (30 minutes if your hair has resistant grays.


Step 4

Before rinsing, massage your hair. Rinse thoroughly until the water runs clear.
Apply conditioner and leave on for 2-5 mins. before rinsing.

You can use remaining conditioner weekly until next coloring.