Explore Fructis
Our paraben-free formulas with Active Fruit Protein™--an exclusive combination of citrus protein, Vitamins B3 and B6, fruit and plant-derived extracts, and strengthening conditioners--are designed for healthier, stronger hair.
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Treats
A new way to nourish hungry hair, with a minimum of 96% naturally-derived ingredients.
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Grow Strong
Fortifies hair as it grows to make every inch stronger, healthier, and shinier.
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Pure Clean
Provides lightweight daily refreshment for a fresh feel with no heavy residue or build-up.
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Curl Nourish
Gently cleanses and nourishes for stronger, well-defined, frizz-resistant curls.
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Color Shield
Formulated with UV filters to keep hair color looking vibrant and feeling fresher longer.
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Damage Eraser
Intensely repairs damaged hair by rebuilding strength from root to tip in one use.
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Full & Plush
Adds volume, strand by strand, for hair with healthy-looking thickness and plush softness.
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Daily Care
Gently refreshes and energizes all hair types for added strength and touchable softness.
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Pure Clean Hair Reset
Reach a new level of clean and incorporate Hair Reset into your routine to erase up to 100% of dulling residue.
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