Why Auburn Hair Should Be Your New Color

There are so many deeply satisfying choices for creating a stunning look with auburn hair! Contrary to popular belief, auburn hair color isn’t just a fall trend – it flatters every wardrobe in any season. From copper hues to dark burgundy, it’s actually a rich and inviting range of shades that adds warmth, dimension, and charm to light and deep complexions alike. Plus, auburn hair color really brings out the beauty of eye colors like green and hazel.

How to Get Auburn Hair Color at Home

Garnier has a sweet selection of DIY auburn hair color kits to create the perfect hue based on your base color and the look you want to achieve. If you’re starting with a brown or red base, auburn hair dye is a natural transition because auburn lies somewhere in between. Blonde and dark brown or black hair can also achieve the ideal shade of auburn hair, so it’s truly universal.

Everything You Need to Know About At-Home Auburn Hair Color

Before opening your Garnier dye kit, start the red hair color journey by reading our comprehensive guide on what to know before dyeing your hair. It’s full of invaluable tips, hacks, and knowledge for both first-time and experienced at-home colorists.

There are six basic steps to dyeing your hair: test, prep, mix, apply, wait, and rinse. All of the instructions and supplies are in the box, except for hair ties and an old towel. Get every last detail in our step-by-step manual on how to dye hair at home.

At-Home Auburn Hair Color - Garnier

How to Choose the Perfect Auburn Hair Color

As a reddish-brown shade, auburn hair color ranges from light coppery brown to deep red-burgundy. Like all hair colors, auburn hues fall somewhere on the cool-neutral-warm spectrum. The same is true for skin tones and undertones. For example, if your skin is deep and warm, you’ll usually want to pair it with a warm auburn—and vice versa.

To find the ideal auburn hair color for your complexion, first determine your skin tone and undertone.

All Shades

Auburn Hair Color Virtual Try-On

Once you’ve figured out your skin tone and undertone, head straight to Garnier’s online Virtual Try-On Tool. Upload a selfie or opt for a real-time viewing so you can instantly see which shade of auburn hair color works best for you.
Hair Color Virtual Try-On

Hair Color Virtual Try-On

Virtually try on Garnier hair colors to discover your perfect shade.

Auburn Hair Shade Selector Quiz

Not sure which shade of auburn hair color to try on? Take the Garnier Shade Selector Quiz to narrow down your choices!
Shade Selector Quiz

Shade Selector Quiz

Take our quiz to discover the perfect Garnier hair shades for you!

Garnier's Expert Tips for Maintaining Auburn Hair

After you find the perfect auburn hair shade and apply your beautiful at-home color, it’s time to admire how great it looks and feels. But you’ll also need to add a few habits to your routine to keep that color vibrant, and your tresses happy and healthy. It’s not hard to do: just follow these top four expert tips on maintaining your auburn mane.

How to Refresh and Nourish Auburn Hair Color

We cannot stress enough how important nourishment is for color-treated hair. Your hair naturally contains proteins and other substances that keep it healthy and strong, and dyeing your hair can drain some of those much-needed components. Garnier’s auburn color kits are formulated with enriching oils that help provide nourishment, but you need to keep up the good work until your next application with products that replenish and refresh.

Make sure you’re using sulfate-free products like Color Shield shampoo and conditioner to protect your color. Color-refreshing glosses are also a great option for prolonging your gorgeous color.

Top Hairstyles for Auburn Hair

Auburn hair boasts multiple color facets and looks its best when given a chance to show them off. That means creating volume and depth with styles like braids and waves, and cuts that add dimension like layers and angled bobs.

Braids and Waves as Auburn Hair Hairstyles - Garnier

Browse Garnier Brands for Hair Color Ideas

Garnier hair color is a family of brands that are specially formulated for intensity, nourishment, and coverage. From Nutrisse and Olia to Nutrisse Ultra Color and Nutrisse Ultra Coverage, each collection offers a stunning array of color options to suit everyone’s style and needs.

Nutrisse Ultra Crème

Garnier Nutrisse Ultra Crème hair color collection

Radiant hair color with the power of fruit oils in a non-drip formula.

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Nutrisse Ultra Color

Garnier Nutrisse Ultra Color hair color collection

Ultra vibrant and fade-resistant color in one step, even on dark hair.

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Olia

Garnier Olia hair color collection

Brilliant ammonia-free hair color formulated with 60% flower oils.

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Olia Highlights

Garnier Olia Highlights hair color collection

Custom nourishing highlights with kaolin clay for silky-soft results.

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Color Retouch

Garnier Color Retouch hair color collection

The 10-minute hair color touchup solution for lasting root coverage.

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Auburn Hair Color FAQs

  • The best auburn hair color is the one that makes you look amazing! There is no right or wrong answer, so do a little research before buying your kit. Again, auburn is a versatile shade that can suit every complexion. Start with our Shade Selector to narrow down the auburn options, then head over to the Virtual Try-On Tool to see what it looks like before committing. Most of all, have fun!
  • The rule of thumb for finding the auburn hair color that best suits your skin tone is to pair warm with warm and cool with cool. For example, choose warmer auburns if you have golden or olive skin, and opt for cooler reddish-browns if your complexion is pink or fair. Do a Virtual Try-On to get a sneak peek before taking the plunge.
  • The general frequency for coloring your auburn hair is every 4 to 6 weeks. Factors that may affect the need to re-color are how much root growth you have and the amount of fading.
  • Whether you want to pair your auburn hair with makeup, clothing or accessories, we recommend sticking with deep warm colors. Greens and navy blue always make a fabulous accent, and cream and bronze shades can really make auburn pop.
  • Yes! To fully blend in your roots, apply the same shade you used for your main color. If you want more depth at the roots, go a shade darker.

Garnier Commits to Greener Beauty