Dare to go Bold with Olia

New Bold Shades without ammonia. Bold, long-lasting color and visibly healthier hair, every time you color.

6 Bold Shades

Discover why women love Olia Bolds

Discover why Perri loves olia hair color header
Discover why Perri loves olia hair color header

Hear from Olia Fan Perri

Meet Perri and discover why she loves Olia Hair Color

Discover Perri's story and how she got bold, brilliant color to match her personality and healthier looking hair.

DISCOVER OLIA'S 6 BOLD SHADE COLLECTION

OLIA BOLD SHADES

Olia Bold Shades

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Olia Bold Shades

Olia 3.60 - Darkest Red Rose

Olia 5.12 - Medium Royal Amethyst

Olia 6.60 - Light Intense Auburn

Olia 7.20 - Dark Rose Quartz

Olia 7.45 - Dark Fire Ruby

Olia 8.22 - Medium Rose Gold

Spring/Summer Style Guide: Hair Color & Beauty Trends

Red-haired girl in a hat, red sunglasses, and a red jum+psuit, next to the Olia 7.20 Dark Rose Quartz and Olia 6.60 Light Intense Auburn permanent hair colors, next to the Color Sensation Inti-Matte Nudes lip color in Naked Coral, the Essie Peach Side Babe nail polish, and the Maybelline Total Temptation Eyeshadow + Highlight Palette. Red-haired girl in a hat, red sunglasses, and a red jum+psuit, next to the Olia 7.20 Dark Rose Quartz and Olia 6.60 Light Intense Auburn permanent hair colors, next to the Color Sensation Inti-Matte Nudes lip color in Naked Coral, the Essie Peach Side Babe nail polish, and the Maybelline Total Temptation Eyeshadow + Highlight Palette.

Discover how to style 2019’s Color of the Year, Living Coral, for summer.

Living Coral

Strut your style with the daring Olia 6.60 Light Intense Auburn, or, opt for chic Olia Bold 7.20 Dark Rose Quartz.

Short black-haired girl in blue flowery pants, next to the Olia 6.43 Light Natural Auburn and Olia 7.45 Intense Fire Ruby, next to the Maybelline Color Sensational Matte Metallics Lipstick in Copper Spark, the Essie Seeing Stars nail polish, and the Maybelline Soda Pop Eyeshadow Palette. Short black-haired girl in blue flowery pants, next to the Olia 6.43 Light Natural Auburn and Olia 7.45 Intense Fire Ruby, next to the Maybelline Color Sensational Matte Metallics Lipstick in Copper Spark, the Essie Seeing Stars nail polish, and the Maybelline Soda Pop Eyeshadow Palette.

How to wear trending Turmeric this summer.

Turmeric

Add some heat to your base color with Olia Bold 7.45 in Intense Fire Ruby, or keep your shade warm and natural-looking with Olia 6.43 Light Natural Auburn.

Blonde-haired girl in blue sunglasses and a yellow top, next to the Olia 6.3 Light Golden Brown and Olia 9.3 Light Golden Blonde hair colors, next to the Maybelline Color Sensational Lipstick in Pink Wink, the Essie Avant-Garment nail polish, and the Maybelline Lemonade Craze Eyeshadow Palette. Blonde-haired girl in blue sunglasses and a yellow top, next to the Olia 6.3 Light Golden Brown and Olia 9.3 Light Golden Blonde hair colors, next to the Maybelline Color Sensational Lipstick in Pink Wink, the Essie Avant-Garment nail polish, and the Maybelline Lemonade Craze Eyeshadow Palette.

Sunny Aspen Gold is the perfect summer shade

Aspen Gold

Achieve this bright shade with Olia 9.3 Light Golden Blonde or its brunette friendly counterpart Olia 6.3 Light Golden Brown.

Brown-haired girl in a jean jacket, beige pants, and brown sunglasses, next to the Olia 5.03 Medium Neutral Brown and  Olia 9 ½ .1 Lightest Ash Blonde hair colors, next to the Maybelline Color Sensations Lipstick in Nearly There, the Essie Good As Gold nail polish, and the City Kits All-in-One Eye & Cheek Palette in the softest shades of Urban Light. Brown-haired girl in a jean jacket, beige pants, and brown sunglasses, next to the Olia 5.03 Medium Neutral Brown and  Olia 9 ½ .1 Lightest Ash Blonde hair colors, next to the Maybelline Color Sensations Lipstick in Nearly There, the Essie Good As Gold nail polish, and the City Kits All-in-One Eye & Cheek Palette in the softest shades of Urban Light.

Turn subtle soybean into your go-to nude shade.

Soybean

Blend style and sophistication with the cool neutral tones of Olia 9 1/2 1. Lightest Ash Blonde or its brunette friendly counterpart, Olia 5.03 Medium Neutral Brown.