Dare to go Bold with Olia

New Bold Shades without ammonia. Bold, long-lasting color and visibly healthier hair, every time you color.

6 Bold Shades

Discover why women love Olia Bolds

Discover why Perri loves olia hair color header
Discover why Perri loves olia hair color header

Hear from Olia Fan Perri

Meet Perri and discover why she loves Olia Hair Color

Discover Perri's story and how she got bold, brilliant color to match her personality and healthier looking hair.

discover why eman loves olia hair color
discover why eman loves olia hair color

Hear from Olia Fan Eman

Find out why oils make this hair color a beauty blogger's favorite

Discover Eman's story and how she got bold, brilliant color and healthier looking hair with 60% oil-powered, 100% ammonia-free Olia permanent hair color.

DISCOVER OLIA'S 6 BOLD SHADE COLLECTION

OLIA BOLD SHADES

Olia Bold Shades

See All

Olia Bold Shades

Olia 3.60 - Darkest Red Rose

Olia 5.12 - Medium Royal Amethyst

Olia 6.60 - Light Intense Auburn

Olia 7.20 - Dark Rose Quartz

Olia 7.45 - Dark Fire Ruby

Olia 8.22 - Medium Rose Gold