Dare to go Bold with Olia
New Bold Shades without ammonia. Bold, long-lasting color and visibly healthier hair, every time you color.
Discover why women love Olia Bolds
Hear from Olia Fan Perri
Meet Perri and discover why she loves Olia Hair Color
Discover Perri's story and how she got bold, brilliant color to match her personality and healthier looking hair.
DISCOVER OLIA'S 8 BOLD SHADE COLLECTION
Olia Bold Shades