Winter Style Guide: Hair Color & Beauty Trends
The days are shorter and the air is colder, which is all the excuse we need to test out a new beauty look. This season, we’re drawing inspiration from the classic rich browns and reds of fall, with a colorful twist that’s distinctly 2020. To set up for fashion and beauty success this winter, we’re turning to four trending Pantone colors: Paloma, Biking Red, Sugar Almond, and Galaxy Blue. These shades make for an elegantly modern wardrobe, but color is about more than your fashion choices. We’ve created a seasonal inspiration board with suggestions for working these trending shades into your hair and makeup looks. Ahead, learn how to incorporate the most popular colors of the season into your style, from head to toe.
For the trendsetter who prefers a sophisticated, minimalist style, Paloma is the perfect shade. It’s an enduring silver-gray that pairs well with a board meeting or a night on the stylist streets of NYC. Paloma may already be a part of your wardrobe, but we recommend shaking up your hair color with the silvery shade that’s right at the intersection of elegance and modernism. Opt for the subtle dark iridescent shade of Olia 4.10 Dark Silver, or make a icy bold statement with Olia 10.11 Lightest Silver Blonde.
A Paloma beauty look involves subtle shades that are perfect for any occasion. We swear by essie master plan, a soft gray neutral nail polish. Maybelline Color Tattoo Longwear Cream Eyeshadow in Chill Girl will be your go-to daily shadow all season. Then finish up the look with an elegant gray coat — because we all need a piece of winter outwear that makes us feel our very best.
Deep red has long been one of our favorite fall & winter colors, and finally, Biking Red is trending. Get cozy for the season in a vibrant shade that’s as warm as it is comforting. As a hair color, auburn works for most, namely those with natural hair between light brown and black. Fire up your fall with the rich burgundy tones of Olia 4.60 Dark Intense Auburn, or stay light and bright with Olia 6.60 Light Intense Auburn.
A full Biking Red look means more than just your favorite red sweater. Try a bonfire-inspired beauty look with shades of brown, bronze, and brick shadow from Maybelline The Matte Bar Eyeshadow Palette and Maybelline Super Stay Ink Crayon in Make It Happen, a bold, wintery red. Complete the look with a dusting of complementary gold courtesy of essie wrapped in rubies, a deep red nail color with gorgeous gold undertones.
The season’s sweetest shade, Sugar Almond is a mid-toned brown. Perfect for leather jackets and ankle boots, it also lends itself beautifully to brown hair shades and rich fall beauty looks. For a Sugar Almond-inspired hair look, we recommend Olia 6.3 Light Golden Brown and Olia 5.3 Medium Golden Brown. Both shades add a spoonful of spiced sugar to a brunette base.
Capture the essence of Sugar Almond with Maybelline The City Mini Eyeshadow Palette in Downtown Sunrise, a six-pan palette with mattes, shimmers, and neutrals that will perfectly complement your new brown hair. Add a pop of color with Maybelline Superstay Ink Crayon in Laugh Louder, a vivid coral color. Then top it all off with essie rust worthy, a burnt orange nail polish with a metallic finish.
In a season of rich trending shades, Galaxy Blue is the most thoughtful hue — and the most fun to play with. To complement your deep blue makeup and nails, we recommend cooler blondes and browns. Try Olia 5.03 Medium Neutral Brown, a cool color for anyone with natural hair between light and darkest brown. On the blonde side, opt for Olia 91/2.1 Lightest Ash Blonde, a cool blonde shade designed to lighten and neutralize blonde hair.
Complement your balanced ‘do with essie booties on broadway, a dark navy nail polish. Take a rish with Maybelline New York Color Tattoo Eye Shadow in Trailblazer, a New Year’s Eve-worthy shimmery blue. Then get ready for your midnight kiss with Maybelline Super Stay Ink Crayon in the classic complementary pink shade, Accept a Dare.