Hair Color of the Year - 16 Most Popular Red Hair Color Shades

Red is the color of the year – inspired by Viva Magenta, a vibrant, fearless shade that’s been hailed the Pantone Color of the Year 2023. So what better time to try one of the most attention-grabbing, vibrant hair colors of your lifetime? Whether you’re looking for a bold change, getting back to your natural hair color, or simply need to cover gray hair, red hair colors make a powerful statement. There are types of red hair for anyone looking to give this color a try, and the spectrum of red hair shades includes everything from eye-catching burgundy red hair to natural copper. Read on for the hottest red hair color ideas. Plus, we share our tips and tricks for using at-home red hair dye and keeping your fabulous red color looking its best.

Olia 6.60 - Light Intense Auburn

True Red Hair Color

For a classic red—or even a starter shade of red—you can’t go wrong with a true shade of red hair. The pomegranate hair color is perfect for anyone with light eyes and pale or medium complexions. Complement the bright red hair color with a subtle pale pink lip and deep black or brown mascara.

DIY at home Hair Color: Garnier Olia 6.60 - Light Intense Auburn.

If you are a beginner with at-home red hair dye, here is everything you need to know to get it right every single time.

643 - Light Natural Copper

Natural Copper Red Hair Color

This glamorous light copper red hair color is perfect for anyone who wants to feel like a movie star. A red with hues of copper and ginger that’s both soft and vibrant pairs well with a golden complexion and hazel, brown, or green eyes.

Try at-home hair color: Garnier Nutrisse Nourishing Color Creme 643 - Light Natural Copper.

Olia 4.60 - Dark Intense Auburn

Auburn Red Hair Color

Add a bit of spice to your look with auburn red hair color. This shade evokes deep ruby red hair colors. Opt for a reddish-brown eyeliner and creamy apricot or rosy pink blush to add a rounded warmness to this dark red hair look.

DIY at-home hair color: Garnier Olia 4.60 - Dark Intense Auburn.

RC1 - Terracotta Chili

Intense Copper Red Hair Color

When you’re exploring red hair ideas, why choose just one hair color? Different shades of red hair colors are what’s exciting about sporting the fiery hue! Reflections are everything, and an intense medium red shade with copper reflects will really take your red tresses to the next level. A dusty pink lip and golden bronzer will complete this one-of-a-kind look.

Try our at-home hair color: Garnier Nutrisse Ultra Color RC1 - Terracotta Chili.

462 - Dark Berry Burgundy

Berry Burgundy Hair Color

Picture the color of a perfectly ripe summer berry. The cool-toned shades of berry burgundy dark red hair will look stunning on anyone with fair skin and light eyes. The family of burgundy red hair colors is designed with cool tones. Pair dark red hair with a smoky eye or a marsala lip for a dramatic look.

DIY at-home hair color: Garnier Nutrisse Nourishing Color Creme 462 - Dark Berry Burgundy.

BR3 - Intense Burgundy

Intense Burgundy Red Hair Color

The striking intensity of a burgundy dark red hair color shade is perfect for trend-watchers. The burgundy family of intense dark red hair colors is designed to create a deep, dramatic look. Silver jewelry will complement the shade’s cool tones, while a matching burgundy lip will amp your style up to 10.

Try this at-home hair color: Garnier Nutrisse Ultra Color BR3 - Intense Burgundy.

RP1 - Cherry Flamingo

Dark Intense Pink Red

A captivating cherry red hair color with pink-red reflects. This intense burgundy dark red hair color will dramatically transform naturally dark hair. Pair with black eyeliner and mascara for a dark, rich overall look.

Try this at-home hair color: Garnier Nutrisse Ultra Color RP1 - Cherry Flamingo.

Olia 4.62 - Dark Garnet Red

Garnet Red Hair Color

This rich dark red hair color is perfect for showing off and sparkling in the light, like a vivid red gemstone. This hair shade works well on dark and olive skin, especially when paired with hazel eyes. When it comes to beauty, go for a well-placed statement color, like a deep purple eyeliner on your upper lids.

DIY at-home hair color: Garnier Olia 4.62 – Dark Garnet Red.

56 - Rich Auburn

Red Brown Hair Color

This sangria-colored shade has all the fruity flavors of a delicious glass of wine. Red brown hair works with all skin complexions and is especially stunning on anyone with brown or hazel eyes. Finish the look with a dusting of a deep golden bronzer on your cheeks.

Try this at-home hair color: Garnier Nutrisse Nourishing Ultra Crème 56 - Rich Auburn.

R2 - Medium Intense Auburn

Natural Auburn Hair Color

Looking for a little lightness in your life? Natural auburn red hair color has more depth than auburn blonde hair while keeping hair cheerful and warm. This look offers rich auburn shades of red hair color—stronger than gingery copper tones, but with a natural appearance. It’s a shiny, bright red hair shade that works well with light and dark eyes alike. Pair with a sheer foundation that will let your natural skin tone shine through.

DIY at-home hair color: Garnier Nutrisse Ultra Color R2 - Medium Intense Auburn.

Cinnamon Whiskey 550

Maroon Hair Color

A red purple shade is sure to turn heads, and maroon hair color is a perfect choice. The rich tone of violet, combined with the warmth of the darkest brown, is for anyone who wants their hair shade to stand out. Finish the look with statement makeup, like a bold swipe of black eyeliner or darkly filled-in brows.

DIY at-home hair color: Garnier Nutrisse Ultra Coverage Cinnamon Whiskey 550.

Olia 7.20 - Dark Rose Quartz

Intense Rose Hair Color

This hair shade brings to life the bubblegum pink fantasy you’ve always dreamed of. Though it is not a shade traditionally associated with ‘ginger hair’, those eager for a look-at-me makeover that will make heads turn, should give this one a try. Medium to tan complexions will look especially striking with the drama of this iridescent pink hair shade.

Try our at-home hair color: Garnier Olia 7.20 - Dark Rose Quartz.

42 - Deep Burgundy

Black Cherry Red Hair Color

This richest of dark red hair colors combines the deepest blacks and reds for an intense, seductive look. Opt for black cherry red hair color if you have a darker complexion, and pair it with your richest outfit color combinations in black and brown.

DIY at-home hair color: Garnier Nutrisse Nourishing Ultra Crème 42 - Deep Burgundy.

Olia 6.60 - Light Intense Auburn

Light Auburn Hair Color

This ethereal hair color shade combines golden red and light brown for a color that will turn heads. Choose light auburn hair color if you’re looking to warm up your complexion, and let the gold and red transform your look into a perpetual ray of sunshine.

Try this at-home hair color: Garnier Olia 6.60 - Light Intense Auburn.

Olia 5.12 - Medium Royal Amethyst

Purple Burgundy Red Hair Color

This burgundy hair color is the perfect mix of deep eggplant with intense burgundy reflects for an iridescent effect. It is a bold look that will work well for natural light and dark brunettes seeking an extra oomph to their hair. Complement this deep red hair shade with cool colored makeup, like a steel gray eyeshadow for a sophisticated smoky eye.

DIY at-home hair color: Garnier Olia 5.12 - Medium Royal Amethyst.

Scarlett Ronze - RZ4

Ginger Hair Color

One of the more natural-looking red shades is ginger hair color. This orange-red hair color is a light to medium reddish brown that evokes the classic red hair, green eyes, and freckles combination. This hair color shade is great on anyone with a light complexion. Finish the look with fresh, bright wardrobe choices in colors like white and forest green.

Try this at-home hair color: Garnier Nutrisse Ultra Color RZ4 - Scarlet Ronze.