Vibrant high-lift B3 Golden Brown hair color is formulated for all hair types and textures. Enjoy 8 weeks of rich fade-resistant color and deep nourishment with 5 fruit oils and a grapeseed oil ampoule.
About This Shade
B3 - Garnier Nutrisse Ultra Color B3 - Golden Brown hair color (Spiced Rum):
• Permanent golden brown hair dye with warm, ultra-reflective tones
• Bleach-free, high-lift formula designed for dark hair (lightens up to 3 levels)
• Includes a grape seed oil ampoule and an after-color conditioner infused with 5 fruit oils—olive, avocado, coconut, argan, and shea—for 2x shine vs uncolored, unwashed hair
Size: Boxed kit containing one application
Texture: Liquid developer, cream colorant
Color result varies by starting level; refer to the on-pack swatch for expected golden-brown reflects.
Is This Shade Right For Me?
B3 Golden Brown is best for natural bases from medium brown to black and is a bleach-free, high-lift brown hair dye for dark hair.
If your hair is previously color-treated medium brown or darker, we do not recommend B3, as it may not lighten sufficiently. Results on bleached or highlighted hair will be very intense. Not recommended for bleached, highlighted, relaxed, or predominantly gray hair.
Looking for a lighter golden result? Explore light golden-brown options in the Garnier Nutrisse range using our Shade Selector Tool.
About Nutrisse Ultra Color
Garnier Nutrisse Ultra Color hair dye is a bleach-free, high-lift color system that transforms naturally dark hair in one step with ultra-reflective tones. ColorBond Technology delivers up to 8 weeks of long-lasting, fade-resistant color by infusing high-impact dyes deep into the hair fiber and bonding them in place. The kit comes with an ampoule of grape seed oil that nourishes your hair while you color. Ultra Color's non-drip formula allows for easy application, while the after-color conditioner is infused with five fruit oils—olive, avocado, coconut, argan, and shea—leaving your hair 2x shinier*, silkier, and more nourished.
Click here to learn more about what “natural origin” and “naturally derived ingredients” mean.
*vs uncolored, unwashed hair
Instructions of Use
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How to Use Golden Brown Hair Color
Our rich, non-drip hair color crème formula spreads easily through hair and smells great while you apply it. Apply to dry, unwashed hair. Perform a strand test to preview your result and confirm processing time. This brown hair dye color kit includes everything you need: nourishing color crème, crème developer, fruit oil ampoule, deep blue anti-brass conditioner, and full instructions. Use the included blue anti-brass conditioner as directed after rinsing. To achieve rich golden brown hair color, follow the step-by-step directions in the box and/or watch our how-to video below.
With 5 responsibly-sourced fruit oils—avocado, shea, olive, argan, and coconut—and our new 97% natural-origin after-color conditioner, Nutrisse Ultra Color delivers intense nourishment that leaves hair 2x shinier*, silkier, and more nourished. A grape seed oil ampoule nourishes hair during coloring, while the silicone-free, 97% natural-origin after-color conditioner leaves hair feeling soft and smooth. The included blue anti-brass conditioner helps keep warm golden brown tones balanced on dark bases.
*vs uncolored, unwashed hair
For All Hair Textures and Colors
With B3 Golden Brown, expect warm golden-brown reflects on dark hair without bleach; images may show other Ultra Color shades to illustrate the range. Works even on dark hair! Transform your hair into an ultra vibrant bold color, from cool platinum blonde to dark intense indigo.
8 Weeks of Bold Color
Our ColorBond Technology infuses high-impact dyes deep into the hair fiber, bonding them to deliver up to 8 weeks of long-lasting, fade-resistant golden brown color. For best results, maintain with color-safe, sulfate-free shampoo and limit heat styling.
How to Apply Nutrisse Ultra Color
Step 1: Allergy Test
48 hours before each use of the product, complete an allergy alert test, even if you have used hair color products before.
Step 2: Preparation
Place a towel around your shoulders, remove any jewelry, and put on the gloves. Open the color crème tube and screw the cap back on completely to pierce the tube.
Step 3: Combine
Squeeze the entire contents of the ampoule and color crème tube into the applicator bottle.
Step 4: Shake
Shake the mixture for 30 seconds to mix evenly. Break off the tip of the applicator to start applying. Use immediately after mixing. Do not store mixed color.
Application Option 1: Full Head
Leave the formula on your hair for 30 minutes, or 35 minutes if you have a lot of grays.
Apply through the lengths and ends and massage well into your hair to evenly spread the colorant.
Leave the formula on your hair for 30 minutes, or 35 minutes if you have a lot of grays.
Application Option 2: Root Retouch
Begin with your roots by using the bottle to separate the hair section by section and applying the colorant. Leave the formula on your hair roots for 20 minutes, or 25 minutes if you have a lot of grays.
After the time has passed, apply the formula through the lengths and ends of your hair. Massage well to ensure the colorant is evenly spread. Leave the formula on your hair for an additional 5-10 minutes. Blend well where new growth meets previously colored hair to avoid banding.
Don't Forget to Rinse & Condition!
Whether applying Nutrisse Ultra Color on your full head or for a Root Retouch, your final step should always be to rinse and condition.
Apply water to your hair and gently massage to emulsify the colorant. Rinse thoroughly until the water runs clear. Apply the silicone-free conditioner and leave on for 2-3 minutes.
Rinse thoroughly and dry your hair. Style your hair the way you like it and admire your new radiant look.
Hair Color Virtual Try-On
Virtually try on Garnier hair colors to discover your perfect shade.
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Average Customer Ratings
Quality of Product
Quality of Product, 2.8 out of 5
2.8
Value of Product
Value of Product, 2.9 out of 5
2.9
Most Helpful Favorable Review
4 out of 5 stars.
Love the color
Kathi
13 years ago
I have very dark brown hair, this color made my hair a beautiful light golden brown, I also had highlights before using this color and the highlights stayed, it looks amazing.....thank you for this product.....I will definately use it again....I have always used Garnier Nutrisse hair color and Loved the results....now even more!!
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48 people found this helpful
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5and 4
Most Helpful Critical Review
2 out of 5 stars.
only dyed my roots
Izzy552
13 years ago
I purchased the Nutrisse Ultra Color B3 Golden Brown for my very dark hair. According to the box it would make my dark hair much lighter. I had dyed my hair nearly black (by accident) months ago and finally decided it was time to go back to my natural light brown hair color.
I followed the instructions and after rinsing out my hair and towel drying it I noticed that my roots were extremely light (the exact color on the box) but the rest of my hair was STILL DARK!
Now my hair looks really ugly and I will have to dye my entire head dark again :( I don't have money to be wasting on the salon and I was hoping that this product would lighten my hair.
I wouldn't waste time buying this product again. If you have dark hair and want it lighter I suggest saving your money and going to a professional. This hair dye does NOT do it's job. I'm very disappointed...
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39 people found this helpful
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1 to 8 of 135 Reviews .
1 – 8 of 135 Reviews
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Most Recent
Mdlfng
Review 1
Votes 17
1 out of 5 stars.
I had an issue with the product.
2 months ago
Understated. No way to contact customer support. All of it was confusing and just not up to par.
Helpful?
(10)
(7)
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Response from Garnier:
2 months ago
Garnier
Hi Mdlfng, We are sorry to hear about the experience you had with our product. We would like to speak with you about your experience, please give us a call @ Garnier 800-442-7643 M-F 9:00am-5:30pm ET., and provide case # 45603243 for assistance. We look forward to your call!
Bad Product
California
Review 1
Votes 6
Age:65+
Gender:Female
Hair Type:Normal
Hair Color:Brown
1 out of 5 stars.
Didn't Color my Hair
2 months ago
I dyed my hair today with this product, B4 that I purchased in May 2025. I noticed it became very thick in the bottle after mixing it. I had to shake it several times to get it to come out. Maybe that was my warning that something was wrong. I put it on my hair and left it on 30 minutes. After rinsing it out, I noticed it barely colored my hair, and the gray was still showing. Kind of a dull color on my hair. I looked for an expiration date, but I didn't see one, only 70Z100.
Hello, We appreciate you reaching out about your recent purchase. Nutrisse B4 is best for anyone with natural hair between dark blonde and darkest brown. We would like to help you find a shade to cover gray hair. Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #45517148. We look forward to your call!
Kathys61
Connecticut
Review 1
Votes 5
Age:55-64
Gender:Female
Hair Type:Frizzy or Thick
Hair Color:Brown
1 out of 5 stars.
Not good for grey roots for me
7 months ago
Did not cover my grey and I purchased two boxes to do my whole head. Very disappointed . My go to is 535 and I wanted a change. Out money and disappointed. Left it on roots first and then produced to color rest of hair. It’s not that golden color . It’s a mousy color. I even checked to see it was in the same family as 535. Worse part $12.99 x2. Plus add tax on top. Plus cap was off on one of the colors . Love 535 not B4
basically what everyone else said. ONLY DYES UR ROOTS.
Helpful?
(5)
(1)
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Response from Garnier:
8 months ago
LeCare
Hi hobo, We are sorry to hear about your experience after using Garnier Nutrisse Hair Color. We would like to assist you in the best way we can. In order for us to do so, please call our toll-free guideline at Garnier: 1-800-442-7643. Monday-Friday: 9:00 AM – 5:30 PM ET and provide case #42645438. We look forward to your call!
Mels23
MD
Review 1
Votes 4
Age:25-34
Gender:Female
Hair Type:Normal
Hair Color:Black
1 out of 5 stars.
Disappointed
11 months ago
I used this on my natural dark brown (nearly black) hair and it barely made a difference. I have long hair and used 2 boxes but it only made my hair maybe a half a shade (if even) lighter. Nowhere near the color advertised on the box. Waste of money.
Hi Mels23! We apologize you were not satisfied with the results you achieved with Nutrisse Ultra Color, B4-Golden Mahogany Brown. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Your feedback is appreciated and will be shared with others in our company.
Eli13
Oxnard, california
Review 1
Votes 2
Age:35-44
Gender:Female
Hair Type:Normal
Hair Color:Brown
1 out of 5 stars.
Bad
a year ago
Wrost hair dye ever my original hair color was light brown and the hair dye did nothing to my it didn't even cover my gray hair. So disappointed what a was of money.
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(2)
(0)
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Quality of Product
Quality of Product, 1.0 out of 5
1.0
Value of Product
Value of Product, 1.0 out of 5
1.0
Response from Garnier:
7 months ago
Garnier
Hi Eli13, We are sorry to hear about your experience regarding NUTRISSE ULTRA COLOR. We would like to help! Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #43171889. We look forward to your call!
Who cares
Review 1
Votes 2
5 out of 5 stars.
Great
a year ago
First of all, most of the time I buy hair color only if they are on sale regardless of how is going to turns out…I don’t enjoy it Matchi Matchi nor perfections when it comes to colors.’’who cares?… it’s my hair my choice…showing it off is fun… I also get complements…. Unlike the rest of people, I have a uniquely way of liking things. Explanation: I never use the same color as the one I previously used. Example of my last experience’ RZ4
( intense bronze red) Oh! a bit red. Last night I colored the roots with GARNIER Nutrisse B3 (Golden brown) I Love It… this is the first time in my life I am ordering the B3 for next time…❤️. The only thing it’s higher price online.’ I may only get it if I can’t find it on sele. Hunts begins now…
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(2)
(0)
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AnnaR2024
Texas
Review 1
Votes 3
Age:25-34
Gender:Female
Hair Type:Fine or Flat
Hair Color:Brown
1 out of 5 stars.
You won't get box results.
a year ago
It made my roots orange/red. Very disappointed in the color because it didn't properly color the ends so it's giving reverse ombre. Not the vibe I was going for. I wanted a shade or two lighter color with the dimensions.
Hi AnnaR2024, We are sorry to hear about your color result after using B4 - Golden Mahogany Brown. Depending on your starting level of hair color results will vary. Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case # 43584166 if you would like us to help find a color suitable for you!
Q: Hello, I am planning to dye my hair with this. Although half of my hair medium brown from a professional almost a year ago. My roots are naturally dark brown. How would this hair dye take up my dyed hair? Will it turn it golden brown or orange?
pinkmattera year ago
1 AnswerAnswer this Question
A: Hi pinkmatter, Thanks for reaching out! Nutrisse Ultra Color B3 Golden Brown (Spiced Rum) permanent hair color is a high lift shade with ultra reflective warm tones designed to lighten dark hair up to 3 levels without any bleach and adapts to all hair textures for long lasting color. Follow the instructions for the first application method. Thanks for your interest in Garnier!
GarnierConsumerCarea year ago
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Q: Hello,
What can I use if I want to slightly lighten up previously died hair that is a very dark brown to a medium brown with out red hues.
Thanks in advance.
L.
Loloa2 years ago
1 AnswerAnswer this Question
A: Hello Loloa If you have natural hair that has not been color treated this will lighten your hair 2 shade levels. If you have hair that was color treated red it will not be able to lighten as artificial color does not have the ability to lighten artificial color. If you have any further questions please feel free to give our experts a call @ 800-4GARNIER M-F 9:00 am – 5:30 pm ET
GarnierConsumerCare2 years ago
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(5)
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Q: I have very dark brown virgin hair. Will this product work? there are multiple reviews saying it doesn't show up.
A: Hi bobbbbyyyy123! Thank you for your interest in Nutrisse Ultra color, B4-Golden Mahogany Brown/Caramel Chocolate. This shade is exclusively for dark, brunette hair. Not all hair type lightens easily. We would recommend a strand test you view your result. Virgin hair, thick hair, and hair longer than neck length will require 2 kits for first time application. This shade was used on natural Medium Brown hair to achieve the color result on the front of the box.
GarnierConsumerCare2 years ago
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(3)
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Q: I have dyed hair that is medium brown. I there a way to go lighter brown without using a bleach product or removing the color from my hair? Thanks!
A: Hi Alesha812, Thanks for reaching out! The #40 is a Dark Brown. Garnier Nutrisse shade 40 Dark Brown, is a pure and natural brown shade. Thanks for your interest in Garnier!
GarnierConsumerCare3 years ago
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(4)
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Q: Would this color work on blonde…. I love the shade but I see it’s meant to brighten darker shades to this color. Is there a similar color I could try if I want to go from blonde to this shade?
A: Hi, Lo47, Thanks for reaching out! HL1 Bright Toffee is not recommended for blondes. We suggest trying Nutrisse #63 Light Golden Brown, which can be used on blonde hair. We also suggest doing a strand test to preview your results. Thanks for your interest in Garnier!
GarnierConsumerCare3 years ago
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Q: Hi, I’m interested in the Nutrisse Haircolor shade B4 (Caramel Chocolate - Golden Mahogany Brown). I dyed my hair recently using oila garnet red and would prefer a caramel would this lighten the red?
A: Hello Ki2tham! Thanks so much for your interest in the Garnier Nutrisse Ultra Color B4, Golden Mahogany Brown (Caramel Chocolate). B4 is best for anyone with natural hair between medium brown and black. For those who currently have color treated hair, there are special considerations for the color result you can achieve. Because of this, we do not recommend B4 for hair that has been colored 50 Medium Natural Brown (Truffle) or darker. For more help selecting the prefect haircolor shade, you may wish to LIVE CHAT us through our website. We thank you for choosing Garnier!
GarnierConsumerCare3 years ago
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Q: I am interested in ultra B4 - it appears to be a beautiful color. I am a dark blonde. Will this color make my hair any lighter since it has "3 level lift". On virtual try on it appears similar to 643, which was too dark
A: Hi jujubee373! Thank you for your interest in using Nutrisse Ultra Color, B4-Caramel Chocolate/Golden Mahogany Brown. This shade is recommended for hair that is naturally Dark Blonde to Darkest Brown. Dark Blonde - Light Brown hair will achieve darker result and Medium Brown - Darkest Brown will achieve a lighter result.
GarnierConsumerCare4 years ago
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Q: I usually use Acorn #60 to color my hair. It covers my grays, but I would like to go a little lighter. Can I do this with Bright Toffee HL1?
A: Hi there Gin71! The Nutrisse Ultra Color HL1, ""Bright Toffee"" was specially designed for women with the darkest natural hair who are looking for dramatic lift. It can lift up to 4 levels without bleach and creates a rich, bronze result. HL1 is for you if you begin with naturally black to medium brown hair. However, if you need to cover gray hair, a high lift color like this won’t give you any gray coverage. To go one shade lighter than Nutrisse acorn # 60, use the dark blonde # 70 for your next touch up. This color is one shade lighter and will cover the gray.
GarnierConsumerCare4 years ago
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Q: I was expecting a nice golden brown color and what I got was horrible!!! My hair is poop brown and I’m embarrassed to let anyone see me !!! What can I do to fix this disaster???
unhappy camper5 years ago
1 AnswerAnswer this Question
A: Hi there! We wish you were able to see the results you were hoping for with the Nurisse Ultra Color B3 - Golden Brown. This shade B3 is designed to lighten up to 3 levels without bleach. This shade has ultra reflective golden tones that will leave you with a warm result. It is best for anyone with natural hair between medium brown and black. This shade is specially made for use on dark hair, because of this, we do not recommend shade B3 for hair that has been previously bleached, highlighted, hair that is predominantly gray, or if you have previously colored your hair medium brown or darker. If its too golden, add more natural brown to the hair and use a light natural brown 60 or medium natural brown 50 in Nutrisse.