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We've Got Your Straightening Needs Covered

Whether your hair is straight, wavy, or curly, you can achieve the sleek styles you crave using hair straightening products that understand your hair type, and incorporating pro techniques into your styling regimen.


Straightening Tips for Your Hair Type



Naturally Straight Hair

Style with the lowest heat setting, and hold with hairspray or an anti-frizz serum. 

Naturally Wavy & Curly Hair

Start by washing with a straightening shampoo and conditioner. Then, paddle brush as you blow-dry and follow with a flat iron. Finish with an anti-frizz spray.


Naturally Fine Hair

Choose products with lightweight ingredients that smooth without weighing hair down. Shampoos, conditioners, and treatments infused with super-light Marula Oil can help defy frizz. 

Naturally Thick Hair

Blow-dry and flat-iron hair in sections for even results, and look for products with Argan Oil which can be formulated to smooth hair.