About This Shade
Garnier Nutrisse shade 40 Dark Brown (Dark Chocolate) is a neutral dark chocolate brown hair color—pure, natural brown with no added red or ash reflects. It sits one shade lighter than Nutrisse 30 Darkest Brown and provides 100% gray coverage for a rich, chocolate brown result.

Is This Shade Right For Me?
Shade 40 is ideal if your natural hair ranges from light brown to black and you want a natural-looking dark brown hair dye result. If you prefer a lighter color that still reflects naturally, try 50 Medium Natural Brown (Truffle) — for a softer, lighter brown. If you would like to remain in the dark brown range but would like to try other reflects and tones there are many shades to choose from including 413 Bronze Brown (Bronze Sugar) (warm caramel hair color vibes), 415 Soft Mahogany Brown (Raspberry Truffle) (auburn/reddish brown hair color), and 434 Deep Chestnut Brown (Chocolate Chestnut) (classic chestnut brown hair).

For anyone who currently has color treated hair, there are special considerations for the color result you can achieve. Because of this, we do not recommend shade 40 (Dark Chocolate) for hair that has been previously colored 30 Darkest Brown (Sweet Cola) or darker. Color results depend on your starting shade and condition; hair darker than dark brown may see minimal lightening. For personalized guidance, use our Shade Selector Tool. For more help, use our Shade Selector Tool to find the shade for you!

About Nutrisse
Nutrisse Ultra Crème is a nourishing permanent hair color that cares as it colors—delivering 2x shinier, silkier, nourished hair vs. uncolored, unwashed hair. Mix in the fruit oil ampoule, then finish with our silicone-free after-color conditioner infused with five responsibly sourced oils: avocado, olive, coconut, argan, and shea. Our ColorBoost technology drives intense dyes into the hair fiber for rich, radiant, long-lasting color with 100% gray coverage—suitable for all hair textures.

Click here to learn more about what “natural origin” and “naturally derived ingredients” mean.

Always perform a skin allergy test 48 hours before each use. Do a strand test to preview your dark brown result and timing.

Our rich, non-drip hair color crème formula spreads easily through hair and smells great while you apply it. The hair dye kit includes everything you need: nourishing color crème, crème developer, fruit oil ampoule, silicone-free after-color conditioner, and the instruction sheet.

Step 1: Apply to dry, unwashed hair.
Step 2: Mix color crème + developer; add the fruit oil ampoule.
Step 3: Saturate roots first for gray coverage, then lengths/ends.
Step 4: Rinse, then use the silicone-free after-color conditioner. Follow the instruction sheet for the step-by-step process or watch our how-to video featuring Drew Barrymore. Follow the timing in the instruction sheet; for resistant grays, use the maximum time listed.