Liquid Pomade Hairstyle for Men

How to Upgrade Your Style: Polished Look

For smooth hair that doesn’t look overly styled or too slick, a pomade is your best bet. Try Fructis Shine + Hold Liquid Pomade, which offers just the right amount of smoothing and flexible hold without any wax, stickiness, or residue. Here, how to use it to get the polished style you want. For more innovative styling products for men, explore the Men’s Hairstyle Guide.


Front view of Shine and Hold Liquid Hair Pomade for Men, No Drying Alcohol.

Shine + Hold Liquid Hair Pomade for Men

Dispense a quarter-size amount of Fructis Shine + Hold Liquid Pomade.

Rub it between your hands so it’s spread evenly.


Work the pomade into clean, damp hair with your fingers.

Rake hands through hair to ensure the liquid pomade is evenly distributed.


Style as usual and comb your hair to set polished look in place

Style your hair as desired, then allow it to air dry. Setting the look in place with a comb creates an even more polished effect.