NUTRISSE ULTRA COLOR V2 - Dark Intense Violet

Average rating includes incentivized reviews
Vibrant purple shade. Achieve up to 8 weeks of fade-resistant bold vibrant color, with five nourishing fruit oils. For all hair textures.
size

$10.99 MSRP

About This Shade
Garnier Nutrisse Ultra Color V2, Dark Intense Violet (Spiced Plum), is a dark purple shade with added intense violet tones.

Is This Shade Right For Me?
Shade V2 is best for anyone with natural hair between light brown and darkest brown. If you want to remain in the purple shade family but want to explore other tones and reflects, check out P1 Deepest Intense Purple (Deep Amethyst) and P2 Intense Purple (Purple Quartz).

For those who currently have color-treated hair, there are special considerations for the color result you can achieve. Because of this, we do not recommend shade V2 for hair that has been colored darkest brown or darker. Results will be intense on bleached or highlighted hair. We do not recommend this shade for predominantly gray hair. For more help, use our Shade Selector Tool to find the shade for you!

About Nutrisse Ultra Color
Garnier Nutrisse Ultra Color dramatically transforms naturally dark hair with ultra reflective tones in one step. Enjoy up to 8 weeks of fade-resistant ultra-vibrant color, with new ColorBond technology that efficiently infuses high-impact dyes deep into the hair fiber that bond together to reveal bold color. The kit comes with an ampoule of grape seed oil that nourishes your hair while you color. Ultra Color's non-drip formula allows for easy application, while the after-color conditioner is infused with five fruit oils—olive, avocado, coconut, argan, and shea—leaving your hair 2x shinier*, silkier, and more nourished.

Click here to learn more about what “natural origin” and “naturally derived ingredients” mean.

*vs uncolored, unwashed hair

Our rich, non-drip hair color crème formula spreads easily through hair and smells great while you apply it. The hair dye kit includes everything you need: nourishing color crème, crème developer, fruit oil ampoule, silicone-free after-color conditioner, and the instruction sheet. Follow the instruction sheet for the step-by-step process or watch our how-to video below.

Tip: Try using Garnier Micellar Water (Waterproof) to remove hair dye stains.

CRÈME DEVELOPER:
1210216 AQUA / WATER / EAU • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM LAURYL SULFATE • SODIUM BENZOATE • ETIDRONIC ACID • CITRIC ACID • TETRASODIUM EDTA (F.I.L.# T70016131/1)
AFTER COLOR CONDITIONER:
1229040 C AQUA / WATER / EAU • CETEARYL ALCOHOL • STEARAMIDOPROPYL DIMETHYLAMINE • ISOPROPYL MYRISTATE • CETYL ESTERS • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • PARFUM / FRAGRANCE • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • TARTARIC ACID • BENZYL ALCOHOL • CAPRYLYL GLYCOL • SALICYLIC ACID • OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL • ARGANIA SPINOSA KERNEL OIL • COCOS NUCIFERA OIL / COCONUT OIL • PERSEA GRATISSIMA OIL / AVOCADO OIL • LINALOOL • TOCOPHEROL • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT • CITRIC ACID (F.I.L.# T289338/2)
FRUIT OIL AMPOULE:
1285040 PARAFFINUM LIQUIDUM / MINERAL OIL / HUILE MINERALE • VITIS VINIFERA SEED OIL / GRAPE SEED OIL • PARFUM / FRAGRANCE • OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL • COCOS NUCIFERA OIL / COCONUT OIL • BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER • PERSEA GRATISSIMA OIL / AVOCADO OIL • TOCOPHEROL • HELIANTHUS ANNUUS SEED OIL / SUNFLOWER SEED OIL • ROSMARINUS OFFICINALIS EXTRACT / ROSEMARY EXTRACT • ROSMARINUS OFFICINALIS LEAF EXTRACT / ROSEMARY LEAF EXTRACT • CITRIC ACID (F.I.L.# T70016175/1)
NOURISHING COLOR CRÈME:
1285230 R AQUA / WATER / EAU • CETEARYL ALCOHOL • CETEARETH-25 • AMMONIUM HYDROXIDE • COCAMIDE MEA • STEARIC ACID • PALMITIC ACID • PROPYLENE GLYCOL • PARFUM / FRAGRANCE • SODIUM SULFITE • ISOPROPYL MYRISTATE • 1-HYDROXYETHYL 4,5-DIAMINO PYRAZOLE SULFATE • ASCORBIC ACID • POLYQUATERNIUM-6 • GLYCERIN • PEG-40/PPG-8 METHYLAMINOPROPYL/HYDROXYPROPYL DIMETHICONE COPOLYMER • SODIUM HYDROXIDE • 1-NAPHTHOL • SODIUM LAURYL SULFATE • 5-AMINO-6-CHLORO-o-CRESOL • CETRIMONIUM CHLORIDE • DIPROPYLENE GLYCOL • MYRISTIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • TOLUENE-2,5-DIAMINE • TETRASODIUM EDTA • THIOGLYCERIN (F.I.L.# T70036294/1)

Discover The Benefits of Nutrisse Ultra Color

Avocado with oils and red dye drips

Nourish As You Color

With 5 responsibly-sourced fruit oils—avocado, shea, olive, argan, and coconut—and our new 97% natural-origin after-color conditioner, Nutrisse Ultra Color delivers intense nourishment that leaves hair 2x shinier*, silkier, and more nourished.

*vs uncolored, unwashed hair

For All Hair Textures and Colors

Works even on dark hair! Transform your hair into an ultra vibrant bold color, from cool platinum blonde to dark intense indigo.

A model with curly red hair next to a model with wavy dark blue hair
Infused with high impact dyes

8 Weeks of Bold Color

Our new ColorBond technology infuses high impact dyes deep into the hair fiber that bond together to reveal up to 8 weeks of long-lasting, fade-resistant color.

How to Apply Nutrisse Ultra Color
01
Allergy Test
48 hours before each use of the product, complete an allergy alert test, even if you have used hair color products before.
02
Preparation
Place a towel around your shoulders, remove any jewelry, and put on the gloves. Open the color crème tube and screw the cap back on completely to pierce the tube.
03
Combine
Squeeze the entire contents of the ampoule and color crème tube into the applicator bottle.
04
Shake
Shake the mixture for 30 seconds to mix evenly. Break off the tip of the applicator to start applying.
05
Application Option 1: Full Head
Begin with your roots by using the bottle to separate the hair section by section and applying the colorant.
06
Application Option 1: Full Head
Apply through the lengths and ends and massage well into your hair to evenly spread the colorant.
07
Application Option 1: Full Head
Leave the formula on your hair for 30 minutes, or 35 minutes if you have a lot of grays.
08
Application Option 2: Roots Retouch
Begin with your roots by using the bottle to separate the hair section by section and applying the colorant.
Leave the formula on your hair roots for 20 minutes, or 25 minutes if you have a lot of grays.
09
Application Option 2: Roots Retouch
After the time has passed, apply the formula through the lengths and ends of your hair. Massage well to ensure the colorant is evenly spread. Leave the formula on your hair for an additional 5-10 minutes.
10
Rinse and Condition
Apply water to your hair and gently massage to emulsify the colorant. Rinse thoroughly until the water runs clear. Apply the silicone-free conditioner and leave on for 2-3 minutes.
Rinse thoroughly and dry your hair. Style your hair the way you like it and admire your new radiant look.
Hair Color Virtual Try-On

Hair Color Virtual Try-On

Virtually try on Garnier hair colors to discover your perfect shade.

DISCOVER EXPERT TIPS

Three women with different colored hair and textures.

How to Find the Best Hair Color for Your Hair

Learn how to identify your hair color and what level you want to reach, and then pick the perfect color for you in our how-to.

The Best Shades for Bold Hair Color

Bold Hair Color Ideas

Bold hair color shades, from denim to platinum to indigo, are more popular than ever. Here’s our advice on how best to choose a shade.

how to dye hair red at home - garnier hair color

How To Dye Hair Red At Home

Thinking about dying hair red? Watch our tutorial on how to dye your hair red at home with Garnier Nutrisse.

Garnier Commits to Greener Beauty

FAQ

What results can I expect from the Dark Intense Violet shade?

Garnier Nutrisse Ultra Color V2, also known as Spiced Plum, is a deep, intense violet shade with a hint of warmth. Ultra Color is designed to dramatically transform naturally dark hair with ultra reflective tones in one step. It is not designed for gray coverage.

How long will this bold color last?

You can achieve up to 8 weeks of fade-resistant, bold vibrant color. This formula features ColorBond technology to efficiently infuse high-impact dyes deep into the hair fiber.

Can I use this on previously colored or bleached hair?

Results will be intense on bleached or highlighted hair. However, we do not recommend shade V2 for hair that has been previously colored darkest brown or darker.

Does the conditioner contain nourishing ingredients?

Yes, the after-color conditioner is infused with five fruit oils: olive, avocado, coconut, argan, and shea. It is also silicone-free and leaves hair 2x shinier, silkier, and more nourished.

What other purple shades are available if this one isn't right?

If you want to remain in the purple shade family but explore other tones, check out P1 Deepest Intense Purple (Deep Amethyst) and P2 Intense Purple (Purple Quartz).

Reviews

Rating Snapshot

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539 reviews with 5 stars.
240 reviews with 4 stars.
144 reviews with 3 stars.
87 reviews with 2 stars.
242 reviews with 1 star.

Overall Rating

3.6

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Average Customer Ratings

Most Helpful Favorable Review

Fast fading BEAUTIFUL color!

7 years ago
I will first say I absolutely LOVE this color! It's so complementary to any skin tone. It definitely leans more towards to magenta pink end of the spectrum rather than the lilac in the haircolor box. The application was nice. Pretty easy to work around my hair and enough to get the job done (I have medium length, thin, curly hair). The gloves were useless. The smell, however was BAD! I mean so strong you could smell it from the bathroom to the front door when my son got home! It heated up a little at the scalp but nothing too concerning, just wheww! No amount of scented oil can cover that ammonia scent! The after conditioner just made my hair frizz. Not a fan so ended up using my own. It's a cute bottle though. As for the color, it gave a nice even distribution even on the grey root area whereas quite often it can go a whole other level. Pre-color my hair was a mixture of browns, reddish blonde and silver at the roots. I hadn't colored it in about 4 months before using this. After some quick fading it became a mixture of lighter magenta with some medium red-violet. It gave a great even application at first and surprisingly had excellent grey coverage! I have gotten so many compliments on it and by people who don't really like "bold" colors. (Even my conservative Mom!) It's actually a perfect color for someone testing the waters of a bold color. My only problem with it is that it acts like a temporary, demi, or semi, not a permanent color. It fades extremely fast. I'm not someone who washes their hair often either. Only a couple times a week. After two washes it showed fading. After 4, most of the color underneath near the nape of my hair was back to normal. It bleeds into the water & transfers onto your clothes and towel (even after today's 6th wash). I assure you I rinsed well, it's not residue. I used to be a colorist so I know what I'm doing here. I only use a very gentle sulfate free shampoo & natural, gentle conditioner. I will say though, if you have light to medium brown hair underneath it makes it look like a tootsie pop! (In a good way). I am so in love with the color that I will most likely be buying it again despite the disappointment of fading and bleeding. I'm DEFINITELY using my own developer and gloves next time! All in all, it's the best Garnier color result I've tried so far. It didn't dry my hair out like one I tried years ago. I'd just love for it to be an actual permanent color, not one that I have to worry about bleeding and fading. I have pics of the whole process but I couldn't get them to load so maybe I can add them later.
22 people found this helpful
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Most Helpful Critical Review

DO NOT buy this!

3 years ago
This color is NOT violet. I should have read these reviews first. It turned my hair red just like others here. I have no idea how this can be or still is marketed as violet. Nothing about it is that color! I want my money back!
14 people found this helpful
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Filter Reviews

1 to 8 of 1252 Reviews .
1 – 8 of 1252 Reviews
Arizona
Review 1
Votes 0
Age:25-34
Gender:Female
Hair Type:Normal
Hair Color:Brown

False advertisement

21 days ago
I bought and used this thinking it was going to be purple?! Its hot even CLOSE to purple!? I am very disappointed i spent 20$ .

No, I do not recommend this product.

  • Review photo 1.
Helpful?
Response from Garnier:
20 days ago
Garnier
Hi Bekay, We apologize you were not satisfied with the results you achieved with Nutrisse V2 - Dark Intense Violet. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Please call us @ Garnier 800-442-7643 M-F 9:00am - 5:30pm ET, and provide case 46199283. We look forward to your call!
Puerto Rico
Review 1
Votes 0
Age:55-64
Gender:Female
Hair Type:Oily
Hair Color:Brown

Great product

23 days ago
I love it! This color over my natural dark hair color ends up like very deep burgundy instead of a violet dye. It looks almost natural. The product does not damaged may hair at all. Using the right shampoo and conditioner my hair keeps the color for about 9 weeks. Even the faded color look good. For me this is an awesome product which deserved to be recommended.

Yes, I recommend this product.

  • 7 weeks after last color application
Helpful?
Longview, TX
Review 1
Vote 1
Age:25-34
Gender:Female
Hair Type:Frizzy or Thick
Hair Color:Brown

just don’t, it’s red not purple

a month ago
i wanted an simple dark purple, i found this and i loved it. but when i put it on my hair, it was red!?!?!

No, I do not recommend this product.

  • Review photo 1.
Helpful?
Response from Garnier:
a month ago
LeCare
Hello! We are sorry to hear about the experience you had with V2 - Dark Intense Violet. We would like to speak with you directly about it. Please give us a call at 800-442-7643, 9:00 am - 5:30 pm ET for assistance and provide the case #46031051. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Review 1
Vote 1

Absolutely disgusted at product and support

a month ago
I decided to color my hair to try and make myself feel better, I was so excited about this color. I applied it to hair that hasn't been colored in over 5 years and it came out the ugliest shade of red, I cried for days. I reached outbto support weeks ago and have yet to get a response back. Totally and completely disgusted with not only garnier but also now my hair. Thanks for making me feel worse, when I already have so much to deal with in regards to my chronic illnesses.

No, I do not recommend this product.

Helpful?
Response from Garnier:
a month ago
LeCare
Hello! We are sorry to hear about the experience you had with V2 - Dark Intense Violet. We would like to speak with you directly about it. Please give us a call at 800-442-7643, 9:00 am - 5:30 pm ET for assistance and provide the case #46030924. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
Review 1
Vote 1

Deceiving color

a month ago
Turned my hair red. Nothing even close to purple I bought this brand because of the color and it's not even close.
Helpful?
Response from Garnier:
6 days ago
Garnier
Hello, We are sorry to hear about your experience using Nutrisse V2 - Dark Intense Violet. We would like to speak to you directly. Please call us @ Garnier 800-442-7643 M-F 9:00am - 5:30pm ET, and provide case 46400660. We look forward to your call!
Review 1
Vote 1

Horrible.

a month ago
This is genuinely the worst purple hair dye I have ever used. My hair somehow turned lighter and patchier than how I started and it’s turned my hair pink and orange??? Would NOT recommend. And smells so strong when you put it on like ammonia and when you wash out is so strong like dye.

No, I do not recommend this product.

  • What it did to my hair.
  • What the website said my hair would look like
Helpful?
Response from Garnier:
a month ago
Garnier
Hi Elsie29, We are sorry to hear about your experience regarding V2 - Dark Intense Violet. We would like to help! Please call us @ Garnier 800-442-7643 M-F 9:00am - 5:30pm ET, and provide case @ 45779594. We look forward to your call!
Millville, NJ
Review 1
Votes 2
Age:35-44
Gender:Female
Hair Type:Fine or Flat
Hair Color:Brown

It’s not violet.

a month ago
Did the try on this shade and loved what it said my hair would look like. It doesn’t look anything like that. My hair is red and I’m devastated. I’m going back to my other brand. I don’t trust Garnier after this and now seeing that the previous reviews also had people turn red instead of violet.

No, I do not recommend this product.

  • Review photo 1.
  • Review photo 2.
  • Review photo 3.
Helpful?
Winona, MN
Review 1
Votes 0
Age:45-54
Gender:Female
Hair Type:Damaged
Hair Color:Brown

NOT PURPLE AT ALL

a month ago
Like a lot of other reviews, my hair turned much more red than anywhere near a purple. Extremely disappointed and will never buy this again. Honestly, I'd like my money back.

No, I do not recommend this product.

Originally posted on P1 - Deepest Intense Purple

Helpful?
Response from Garnier:
a month ago
Garnier
Hi Hlk2377, We are sorry to hear about your experience! We would like to help! Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #45710336. We look forward to your call!
1 – 8 of 1252 Reviews

Questions

1 - 10 of 65 Questions

Q: Why has V2 not been pulled from the market? It is straight red hair color, not at all like THE PURPLE pictured on the box? With the amount of negative reviews saying the exact same thing, I'm guessing its because you care more about money than customers?

a month ago
0 Answers

    Q: My favorite shade is Deepest Intense Purple in the Nutrisse Ultra Color. It seems to color the few grays I do have fine, but is there another shade you can recommend that has 100% coverage. Thank you!

    2 years ago

    Originally posted on P1 - Deepest Intense Purple

    0 Answers

      Q: What is the difference between P1 Deepest Intense Purple and L1 Ultra Bold lilac colors? Which one is more red undertone or blue? I am looking for a more cool tone. I have dark brown hair

      2 years ago

      Originally posted on L1 - Ultra Bold Lilac

      1 Answer
      • A: Hi Lucyloo, Thanks for reaching out! Garnier Nutrisse Ultra Color L1, Deep Intense Lilac (Sweet Fig), is a shade formulated with intense reflects of smokey violet tones. Nutrisse P1 Deepest Intense Purple is not as cool as L1 Deep Intense Lilac. Thanks for your interest in Garnier!
        2 years ago
        Helpful?

      Q: What level of developer is used for this color?

      3 years ago

      Originally posted on P1 - Deepest Intense Purple

      1 Answer
      • A: Hi there Alex86! The Nutrisse Ultra Color P1, Deepest Intense Purple (Deep Amethyst), comes with 25 volume developer.
        3 years ago
        Helpful?

      Q: What is the difference between deep purple and and black amethyst hair color??.

      3 years ago

      Originally posted on P1 - Deepest Intense Purple

      1 Answer
      • A: Hello, Thanks for reaching out! They are both very dark level of colors, however the amethyst color is a strong reddish purple, and the deep purple has no red tones. We hope this information is helpful!
        3 years ago
        Helpful?

      Q: Hi. I have medium brown hair with about 30% gray.  Can I use this product?

      5 years ago

      Originally posted on L1 - Ultra Bold Lilac

      1 Answer
      • A: Hi there Auroraalways! The Nutrisse Ultra Color Nourishing Permanent Hair Color Cream, L1 Deep Intense Lilac Sweet Fig is ideal to use on natural medium brown hair, however, its not recommended for use on gray. The results on the gray hair will be very different from the rest of the hair, most likely, lighter purple.
        5 years ago
        Helpful?

      Q: My hair is dyed light-medium brown (faded, a lot of red tone to it), with a few inches of regrowth at my roots being my natural mousy brown (a few grays). Would this color work, or be too red? Already bought it, so hoping you tell me good news!

      6 years ago
      1 Answer
      • A: Hi, Thanks for reaching out! We do not see any reason why you cannot use V2 Dark Intense Violet over your faded color treated hair. We can perform a strand test to preview your color.Thanks for your interest in Garnier!
        5 years ago
        Helpful?

      Q: Is it natural?

      6 years ago
      1 Answer
      • A: Hello, The L'Oréal Group, which includes Garnier, is committed to upholding the highest standards of safety for all the products it makes and sells. For over 100 years, we have adhered to the most rigorous standards for product safety so that our consumers can purchase and use our products with complete confidence. All the brands of the L'Oréal Group are in full compliance with the requirements for safety in the more than 130 countries in which our products are sold, as well as with FDA regulations and the European Union Cosmetic Directive. Every product formulation that the L'Oréal Group manufactures for its brands is screened and tested for safety before it is marketed to consumers. The L'Oréal Group confidently and proudly stands behind each and every product that we sell, and we pledge that we will always uphold the highest standards of safety for our consumers around the world. If you would like more information regarding this subject you will find complete information at www.cosmeticsinfo.org. This website contains safety information about cosmetic products, their ingredients and how they are tested and regulated. We hope this information is helpful.
        5 years ago
        Helpful?

      Q: Will this work on naturally dark brown/black hair ? 

      6 years ago

      Originally posted on L1 - Ultra Bold Lilac

      1 Answer
      • A: Hi Stayinside- Thank you for your question on the Nutrisse Ultra Color. Darker hair will have darker results and sometimes it is difficult to lift. We can suggest doing a strand test before applying the color. Do do this follow the instructions for your patch allergy test, snip 1/4" swatch of your hair tape it at one end. Allow it to sit in the mixture for the 25 minutes, rinse and allow it to air dry this way you will be able to see your results before applying all over. Thank you for choosing Garnier!
        6 years ago
        Helpful?

      Q: My daughter has med/dark blond hair and wants to dye her hair purple. Will this fade away or will it grow out showing her roots? 

      7 years ago

      Originally posted on L1 - Ultra Bold Lilac

      1 Answer
      • A: Hi kbk68! Thank you for your interest in Nutrisse Ultra Color L1 - Ultra Bold Lilac. This color can be achieved on the natural hair that is truly Medium Brown to Dark Blonde. Lighter hair will achieve a more intense color result, and is not recommended. This is also a permanent haircolor, so, although color fades gradually over time, with each shampoo, as the hair grows, there will be roots! We hope this information is helpful.
        7 years ago
        Helpful?
      1 - 10 of 65 Questions
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