All Garnier US shampoos & conditioners are now Cradle to Cradle Certified®
The Cradle to Cradle Certified® Product Standard is one of the most highly trusted, multi-attribute, science-based standards for sustainable products.
In 2021, we took another step in our journey towards more sustainability with our Fructis and Whole Blends shampoo and conditioners, by achieving Cradle to Cradle Certified® (Version 3.1) SILVER level. Garnier is the first mass market brand to achieve this certification for this volume of products.
The Cradle to Cradle Certified® Product Standard is one of the most highly trusted, multi-attribute, science-based standards for sustainable products. In 2018, Garnier USA made important progress on its sustainability journey, becoming the first mass market skincare brand to achieve Cradle to Cradle certification for five of its SkinActive products. Now, its entire Garnier US shampoo and conditioner portfolio is certified by the Cradle to Cradle Products Innovation Institute. This represents more than 100 products.
By setting globally recognized, science-based requirements for packaging, ingredients, product circularity, clean air and climate protection, water and soil stewardship and social fairness, Cradle to Cradle Certified is well aligned with Garnier’s approach towards more sustainable product development.
THE 5 CATEGORIES OF CRADLE TO CRADLE CERTIFICATION
To achieve Cradle to Cradle certification, a product must meet the criteria of the Cradle to Cradle Certified Product Standard, which requires that products are assessed for environmental and social performance across five critical sustainability performance categories:
Material Health
The material health category helps to ensure products are made using ingredients and packaging materials that are safe for the environment by leading designers and product developers through a process of inventorying, assessing and optimizing materials.
Product Circularity
(formerly Material Reutilization) The product circularity category aims to eliminate the concept of waste by helping to ensure products remain in perpetual cycles of use and reuse from one cycle to the next. Our products have a Material Reutilization Score of ≥ 50.
Clean Air & Climate Protection
(formerly Renewable energy & Carbon Management) This category helps to ensure products are manufactured using renewable energy, so that the volume of climate-changing greenhouse gases related to product manufacturing is reduced.
Social Fairness
The aim of this category is to design business operations that respect all people and natural systems affected by the manufacture of a product.
Water & Soil Stewardship
(formerly Water Stewardship) The water stewardship category helps ensure water is recognized as a valuable resource, watersheds are protected, and clean water is available to people and all other organisms.