Can beauty go greener?
Our next Greener Beauty milestone will be an educational content series, featuring National Geographic explorers and produced by National Geographic CreativeWorks.
With content produced by National Geographic CreativeWorks, we will help educate consumers by giving access to expert knowledge and real-world advice. This is a first step in a new commitment, which aims to encourage and empower 250 million people with educational content to live greener on the planet, by 2025.
This new commitment is part of our journey towards our 2025 targets with the aim of helping reduce the environmental impact of our brand’s entire value chain. We will continue our journey of sustainable transformation but knowing that 80% of a shampoo’s life cycle carbon footprint comes from it's use in the home*, it is clear that empowering consumers through education to understand how they can take action is critical too.
In the first step of this commitment, we have worked with National Geographic Explorers Rosa Vasquez & Imogen Napper to bring expert knowledge and real-world advice to consumers, inspiring the everyday changes that can make a real difference, and tackle the important question
- Can Beauty Go Greener?
*Based on a Life Cycle Analysis conducted on Garnier Whole Blends Shampoo