Can beauty go green?
Our next Green Beauty milestone will be an educational content series, giving consumers access to expert knowledge and real-world advice. This is a first step in a new commitment, which aims to encourage and empower millions of people to live greener on the planet, by 2025.
This new commitment is the latest in a series of ambitious 2025 targets set to reduce the environmental impact of the brand’s entire value chain. We will continue our sustainable transformation and commit to giving millions of people expert and real-world advice so that they can understand how to take action too.
We have worked with National Geographic CreativeWorks to bring this story to consumers. Inspired by the work of National Geographic Explorers, the content explores everyday changes that can make a real difference, and tackles the important question - Can Beauty Go Greener?
“To realise the full power of Green Beauty, Garnier wants to share what we are learning with customers. Sustainability can be an intimidating topic and our aim is to make it truly accessible – we’ve done that with the products we create, from solid shampoo with fast rinse technology, eco-friendly packaging cardboard integrated tubes and refillable products - but we want to go further. Through the work of National Geographic CreativeWorks, we aim to give our consumers access to top experts and their advice for living greener every day.”
Adrien Koskas, Garnier Global President