About This Shade
Nutrisse Ultra Crème shade 53 Medium Golden Brown (Chestnut) is a permanent crème hair dye with warm golden reflects that adds radiant dimension to medium brown color and delivers 100% gray coverage. This Garnier hair color creates a natural-looking chestnut brown color with a golden finish. Shade at a glance: depth = medium brown; undertone = golden/warm; finish = radiant brown color.
Is This Shade Right For Me?
Best results by starting color:
• Dark blonde to light brown: expect a warm, light-to-medium golden-brown result (great if you want a light brown hair dye look with golden tones).
• Medium brown: achieves a true medium golden brown chestnut color.
• Dark brown to darkest brown: adds subtle golden warmth and dimension (consider a dark brown hair dye if you want deeper coverage). Note: Not recommended on hair previously colored with 30 Darkest Brown (Sweet Cola) or darker. For customized guidance, use the Shade Selector Tool.
Summary: a warm, medium golden brown hair dye for natural dark blonde to darkest brown bases, designed for 100% gray coverage and a radiant chestnut brown color.
About Nutrisse
Nutrisse Ultra Crème nourishes as it colors for hair that looks 2x shinier and feels silky vs. uncolored, unwashed hair. Mix in the fruit oil ampoule directly with the color for a nourishing at-home hair dye experience. The silicone-free after-color conditioner is infused with five responsibly sourced oils: avocado, olive, coconut, argan, and shea. ColorBoost Technology pushes concentrated dyes into the hair fiber for richer, radiant, and long-lasting color with 100% gray coverage.
Click here to learn more about what “natural origin” and “naturally derived ingredients” mean.
Instructions of Use
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Always perform a skin allergy test 48 hours before using any hair dye and read the full instruction leaflet.
Our rich, non-drip hair color crème formula spreads easily through hair and smells great while you apply it. Your at-home hair color kit includes: nourishing color crème, crème developer, fruit oil ampoule, silicone-free after-color conditioner, and an instruction sheet.
Step 1: Mix the color crème with the developer, add the fruit oil ampoule, and shake.
Step 2: Apply to dry, unwashed hair (focus on roots first for gray coverage, then lengths).
Step 3: Rinse until water runs clear and finish with the silicone-free conditioner.
The exclusive Garnier Nutrisse Ultra Crème fruit oil ampoule and after-color conditioner are enriched with 5 responsibly sourced oils: avocado, shea, olive, argan, and coconut oil for hair. These oils help nourish hair during coloring, so hair feels softer and looks conditioned after you rinse.
Color Boost Technology
This technology efficiently infuses intense hair dyes into the heart of the hair fiber for richer, radiant, and long-lasting color with 100% gray hair coverage. 97% natural-origin conditioner locks in color and protects against dryness.
For All Hair Textures
Our non-drip color crème perfectly adapts to all hair textures for even color with beautiful highlights. Achieve 2x shinier, silkier, and nourished hair.*
*vs unwashed, uncolored hair
Hair Color Virtual Try-On
Virtually try on Garnier hair colors to discover your perfect shade.
What kind of results will I get with Medium Golden Brown?
Garnier Nutrisse shade 53, Medium Golden Brown (Chestnut), has a radiant, medium brown level along with golden tones. This shade is designed to provide richer, radiant, and long-lasting color.
Is this shade suitable for my natural hair color?
Shade 53 is best for those with natural hair between dark blonde and darkest brown. However, we do not recommend this shade for hair that has been previously colored with any brand of dark brown or darker, as hair color cannot predictably lighten previously colored hair.
Does the conditioner contain nourishing ingredients?
Yes, our nourishing after-color conditioner is infused with five responsibly-sourced oils: avocado, olive, coconut, argan, and shea. It is also silicone-free.
How is this hair color different from others?
Garnier Nutrisse nourishes as it colors for hair that is 2x shinier and silkier vs. uncolored, unwashed hair. The kit comes with a fruit oil ampoule that you pour directly into the color mixture.
What if I want a slightly lighter or darker golden shade?
If you prefer a lighter shade that has golden reflects, try shade 63 Light Golden Brown (Brown Sugar). For a darker shade, you can try shade 43 Dark Golden Brown (Cocoa Bean).
Reviews
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Overall Rating
3.5
1364 Reviews
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Average Customer Ratings
Quality of Product
Quality of Product, 2.2 out of 5
2.2
Value of Product
Value of Product, 2.5 out of 5
2.5
Most Helpful Favorable Review
5 out of 5 stars.
My favorite hair color # 40 Dark Chocolate!
paulainma
11 years ago
I had caramel/blonde highlights put in my dark brown hair and later decided to go back to my natural dark brown color, I used the garnier nutrisse #40 Dark Brown/chocolate and I love the results! it was so easy to use and I saved a lot of money doing it myself! I have included before and after photos in my review hope it helps someone! :)
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130 people found this helpful
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5and 4
Most Helpful Critical Review
1 out of 5 stars.
Black Hair
Sadface
10 years ago
Please for the love of god, do not use this unless you really want black hair. My hair was a light brown before this...I hate it.
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37 people found this helpful
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1 to 8 of 1364 Reviews .
1 – 8 of 1364 Reviews
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Tuesdayshippie
Grand Forks, ND
Review 1
Votes 0
Age:45-54
Gender:Female
Hair Type:Fine or Flat
Hair Color:Brown
1 out of 5 stars.
Itching is out of control! Dont buy!
11 days ago
Horrible experience. Ive used Garnier in the past but this time mademy scalp itch nonstop. Its now day 3 and cant stop scratching my scalp. Never had this happen with any other brand. So uncomfortable. Will have to go to doctor. Never again. They mustve changed their formula. Also, while color is changing you get scared its not gonna turn out right because it turns green. Color was blah! John Frieda mousse hair dye is amazing! Skip this one! Soo many better brands! out there!
Hello, We are sorry to hear about your experience, and would like to speak to you directly about it. Please call us @ Garnier 800-442-7643 M-F 9:00am - 5:30pm ET, and provide case 46343214. We look forward to your call!
Evilheffer
Review 1
Votes 0
2 out of 5 stars.
dark is the word
27 days ago
Came out black, darkest I have ever had. Hopefully it lights up some.
Hi Evilheffer, We apologize you were not satisfied with the results you achieved with Nutrisse Darkest Brown. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected.
There are many reasons why haircolor results can come out too dark. Once you have color-treated hair, we suggest following the touch up application method to achieve optimal results. Otherwise, by doing repeat full head applications, due to the hair's porosity, you are left with a haircolor result that is much darker than what you intended.
If you have any additional questions or would like to speak with one of our haircolor experts directly, please reach back out!
Smallzie
Tucson AZ
Review 1
Votes 0
Age:25-34
Gender:Female
Hair Type:Frizzy or Thick
Hair Color:Black
5 out of 5 stars.
Bomb.com
29 days ago
Super moisturizing! And extremely easy application!
i used to love this shade and brand in general.. but after the recent revamp, oh my GOSH. the smell is horrendous. i used to LOVE the scent it would bring to my hair, including the dye and conditioner itself. now….. it has such a strong ammonia smell?? it’s foul. i had to step outside because i thought it was going to be sick. WHAT HAPPENED
Hi sad sad girl,
We are sorry to hear about the experience you had with Nutrisse Hair Color. We would like to speak with you about your experience, please give us a call @ Garnier 800-442-7643 M-F 9:00am-5:30pm ET., and provide case # 45358272 for assistance. We look forward to your call!
Rushlake
Michigan
Review 1
Votes 3
Age:45-54
Gender:Female
Hair Type:Frizzy or Thick
Hair Color:Red
5 out of 5 stars.
Moisturizing and gorgeous color!
3 months ago
I’ve had my hair colored a lot over the past 5 years since I started getting gray hair. My hair always feels so dry for weeks after. I switched to this and my hair is so much softer than after my Salon Color Treatments. Also, this is my favorite color because it brings out my light auburn hues in my hair. I actually buy this color and have my stylist put it in.
The 40 dark brown LIGHTENED my hair. It made my roots become golden blonde. I thought that I got a bad box, so I bought another. The same thing happened. I was suspicious when the color in the cup didn't turn dark upon oxygenating, but I used it anyway. Why Is there lightener in a dark brown 40? I didn't keep my receipts as hair dye isn't returnable. These dark brown 40 boxes are all incorrectly labeled, or your formula is bad.
Hi LL33, We are sorry to hear about the experience you had with Nutrisse #40 Dark Brown. We would like to speak with you about your experience, please give us a call @ Garnier 800-442-7643 M-F 9:00am-5:30pm ET., and provide case # 44782919 for assistance. Please have the product with you when you call, we look forward to speaking with you.
kaje
ct
Review 1
Votes 3
Age:65+
Gender:Female
Hair Type:Fine or Flat
Hair Color:Brown
5 out of 5 stars.
Very happy with results
5 months ago
Loved the color. My natural color is clear silver meaning the hair shaft is almost transparent. Been coloring my hair for years and tried 50- medium natural brown nutrisse for the 1st time. I wanted a natural med brown and thats what i got Have washed 3 times so far and it has gotten slightly lighter but it is still natural looking med brown. I did wash my hair right after i used the dye that may have removed some of the darkness but i am very satified with the product. Will be trying Olia med next because my hair is on the dry side.
I had purchased this with high hopes to cover my stray gray and it was a match to my hair color and now I currently have red tinted roots and fades into darker hues of red 😦😣🥺 I absolutely don't like it and don't know how to fix it and I cannot afford a real deal just awful
Hi Magravy, We are sorry to hear about your experience regarding Nutrisse 60 - Light Natural Brown. We would like to help! Please call Garnier @ 800-442-7643 M-F 9:00am-5:30pm ET., and provide case #43706677. We look forward to your call!
A: Hi Spooky1226, Thanks for reaching out! Yes, a light ash brown hair color can neutralize unwanted red tones in color-treated hair, however if the red shade was darker it may not reduce enough of the red. To better assist you please call us @ Garnier 800-442-7643 M-F 9:00am - 5:30pm ET, and provide case @ 45875545. We look forward to your call!
GarnierConsumerCarea month ago
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Q: I have been using muttered brown crème #50 ..I like it but am 78 and wanto have a more ash color than so dark..what would recommend?
A: Hi Jams, We appreciate you reaching out to us about your recent purchase. Nutrisse #40 Dark Brown has a 20% Volume of Developer. We hope this helps! Thanks for reaching out!
GarnierConsumerCare3 months ago
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Q: I want someone to tell all of us why the formula was changed. According to who I spoke with it has always been vegan, but no one that loved the old formula cared anyway. THe new formula is horrible, inconsistent, fades, and we all want to one back, Please
A: Hi Debrose, Thanks for reaching out! Yes mixing hair dyes can create unique shades of color. However, it's generally recommended to stick to the same brand. We hope you find your suitable shade! Thanks for your interest in Garnier!
GarnierConsumerCare8 months ago
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Q: Why did you change the #50? I hate red! Natural brown should not have any red in it. Red is next to impossible yo get rid of. It will take forever to grow this shade out. Not soft and silky anymore either. When a color is perfect, what screw it up?
A: Hi Mysamba. Thank you for reaching out to Garnier regarding the Nutrisse, shade #50, medium natural brown. There could be many reasons why your color results are different from what you had hoped. All hair darker than a natural platinum blonde has red, orange and gold tones, though you may not see those colors until you try to lighten the hair. We'd like to help and speak to you directly to assess your individual situation. Please call us at 800-442-7643 , M-F, 9am - 5:30pm, ET. It would be helpful if you could provide the advisor answering your call with the case #41161000. So that we can help you most effectively, if possible, please have the product with you when you call. We look forward to hearing from you.
GarnierConsumerCare11 months ago
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Q: why did they change the formula? THe new one made my long hair so dry I just had to cut off 6 inches, I found a box of the old formula thankfully, and my hair is almost back to normal, Please listen to everyone and bring back the original formula,
A: Hi fjv69, Thank you for sharing your thoughts regarding Nutrisse Hair Color. We value your comments and we will be passing your feedback to our team members for consideration. Thanks for sharing!
GarnierConsumerCarea year ago
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Q: Is it normal for it to turn green after mixing?
A: Hio Evy7! Thank you for your interest in Nutrisse Ultra Crème. We are sorry to hear that the color of our Nutrisse Ultra Crème mixture was different than expected. It is not unusual for the mixture to change color, or looks more vibrant in the bottle during application. This is not indicative of your final color results. If you need further assistance, please reach out to us at the 800 number on the box.
GarnierConsumerCarea year ago
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Q: Have been using light golden brown for years…my natural hair color is becoming more gray. Should using dark blond 73 be a better option to use as one ages?
A: Hi Sunnygirl2! Thank you for your interest in Nutrisse Ultra Creme. It is a personal choice to go from a light golden brown to a dark golden blonde. We recommend one to two shades lighter than your natural color.