my shade selector
What Color Should
I Dye My Hair?
Take our 1-minute hair color consultation to discover new hair color ideas and find your most flattering shade.
1. Is your hair currently colored?
2. what's the tone of your current color-treated hair?
. which shade is closest to your natural color?
. do you have any gray hair?
before you color...
Wait at least 14 days after perming, relaxing, or coloring your hair. Avoid compound henna and progressive color. Always strand test bleached hair!
Not sure what you want to do? No worries. Here’s a few options for changing your look.Lighten
We like where you’re going with this. To lighten your look, you can go for a subtle change or up to 3 shades lighter.Darken
Darkening your shade adds drama and mystique, especially if you go several shades darker than usual.Enhance
Flawlessness takes effort, darling. For a richer, more enhanced color, try a deeper shade of your current tone.Refresh
Love the look you’re rocking now? Hit ‘Refresh’ to find a similar shade and spruce it up a bit.Reinvent
We’re secretly hoping you pick this one! You can reinvent your current look with a totally new shade.
1. what do you want to change about your color?
A way of differentiating shades of hair color and their end effect on hair. Understanding tones will help you get the look you want.
2. What tone are you thinking for your new color?