Why Sulfate-Free Shampoo May be For You
Chances are you’ve seen the sulfate-free shampoo trend picking up steam over the last few years. Much more than a passing fad, hair products and shampoos that are sulfate-free are here to stay. Let’s find out what’s behind all the buzz.
What is Sulfate-Free Shampoo?
Sulfates are surfactants—or foaming agents—used in a wide variety of body and hair products to create a lathering effect while dislodging and lifting away dirt, pollution, and oils. The two most common sulfates found in hair products are sodium lauryl sulfate (SLS) and sodium laureth sulfate (SLES). The exclusion of sulfates in shampoos effectively maximizes the retention of healthy natural oils on your scalp and hair.
Before deciding if sulfate-free shampoos are right for you, let’s look at the main reasons behind their recent rise in popularity.