Explore Olia

Discover the difference oil-powered hair color makes. Olia is an ammonia free permanent hair color made with a 60% oil blend with natural flower oils to deliver brilliant color and visibly healthier hair that’s hydrated, silky, and up to 3x shinier*.

*than uncolored, unwashed hair

Discover why women love Olia

Discover why Noelle loves Olia Hair Color header
Discover why Noelle loves Olia Hair Color header

Hear from Olia Fan Noelle

Meet Noelle and see why Olia Hair Color is the key to her happy curls

Discover Noelle's story and how she got brilliant color and healthier looking curls with 60% oil-powered, 100% ammonia-free Olia permanent hair color.

Discover why Perri loves olia hair color header
Discover why Perri loves olia hair color header

Hear from Olia Fan Perri

Meet Perri and discover why she loves Olia Hair Color

Discover Perri's story and how she got bold, brilliant color to match her personality and healthier looking hair.

How Mandita uses oils to nourish gray hairs
How Mandita uses oils to nourish gray hairs

Hear from Olia Fan Mandita

Meet Mandita and discover how she uses oils to nourish gray hairs

Discover Mandita's story and how she got bold, brilliant color and healthier looking hair with 60% oil-powered, 100% ammonia-free Olia permanent hair color.

discover why eman loves olia hair color
discover why eman loves olia hair color

Hear from Olia Fan Eman

Find out why oils make this hair color a beauty blogger's favorite

Discover Eman's story and how she got bold, brilliant color and healthier looking hair with 60% oil-powered, 100% ammonia-free Olia permanent hair color.

Discover Olia's 34 Brilliant Shades.

All Shades

BLACK HAIR COLOR

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BLONDE HAIR COLOR

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BROWN HAIR COLOR

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RED HAIR COLOR

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BOLD HAIR COLOR

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BLACK SHADES

Olia 1.0 - Black

Olia 2.0 - Soft Black

Olia 2.11 - Platinum Black

Blonde Hair color

Olia 7.0 - Dark Blonde

Olia 8.0 - Medium Blonde

Olia 9.03 - Light Pearl Blonde

Olia 8 1/2.03 - Medium Pearl Blonde

Olia 9.0 - Light Blonde

Olia 9.3 - Light Golden Blonde

Olia 9 1/2.1 - Lightest Ash Blonde

Brown Shades

Olia 3.0 - Darkest Brown

Olia 3.11 - Darkest Platinum Brown

Olia 4.0 - Dark Brown

Olia 4.11 - Dark Platinum Brown

Olia 4.3 - Dark Golden Brown

Olia 5.0 - Medium Brown

Olia 5.03 - Medium Neutral Brown

Olia 5.3 - Medium Golden Brown

Olia 6.0 - Light Brown

Olia 6.03 - Light Neutral Brown

Olia 6.3 - Light Golden Brown

Olia 6 1/2.3 - Lightest Golden Brown

RED SHADES

Olia 4.15 - Dark Soft Mahogany

Olia 4.35 - Dark Golden Mahogany

Olia 4.60 - Dark Intense Auburn

Olia 4.62 - Dark Garnet Red

Olia 5.60 - Medium Garnet Red

Olia 6.43 - Light Natural Auburn

BOLD SHADES

Olia 3.60 - Darkest Red Rose

Olia 5.12 - Medium Royal Amethyst

Olia 6.60 - Light Intense Auburn

Olia 7.20 - Dark Rose Quartz

Olia 7.45 - Dark Fire Ruby

Olia 8.22 - Medium Rose Gold

Featured Reviews

Spring/Summer Style Guide: Hair Color & Beauty Trends

Red-haired girl in a hat, red sunglasses, and a red jum+psuit, next to the Olia 7.20 Dark Rose Quartz and Olia 6.60 Light Intense Auburn permanent hair colors, next to the Color Sensation Inti-Matte Nudes lip color in Naked Coral, the Essie Peach Side Babe nail polish, and the Maybelline Total Temptation Eyeshadow + Highlight Palette. Red-haired girl in a hat, red sunglasses, and a red jum+psuit, next to the Olia 7.20 Dark Rose Quartz and Olia 6.60 Light Intense Auburn permanent hair colors, next to the Color Sensation Inti-Matte Nudes lip color in Naked Coral, the Essie Peach Side Babe nail polish, and the Maybelline Total Temptation Eyeshadow + Highlight Palette.

Discover how to style 2019’s Color of the Year, Living Coral, for summer.

Living Coral

Strut your style with the daring Olia 6.60 Light Intense Auburn, or, opt for chic Olia Bold 7.20 Dark Rose Quartz.

Short black-haired girl in blue flowery pants, next to the Olia 6.43 Light Natural Auburn and Olia 7.45 Intense Fire Ruby, next to the Maybelline Color Sensational Matte Metallics Lipstick in Copper Spark, the Essie Seeing Stars nail polish, and the Maybelline Soda Pop Eyeshadow Palette. Short black-haired girl in blue flowery pants, next to the Olia 6.43 Light Natural Auburn and Olia 7.45 Intense Fire Ruby, next to the Maybelline Color Sensational Matte Metallics Lipstick in Copper Spark, the Essie Seeing Stars nail polish, and the Maybelline Soda Pop Eyeshadow Palette.

How to wear trending Turmeric this summer.

Turmeric

Add some heat to your base color with Olia Bold 7.45 in Intense Fire Ruby, or keep your shade warm and natural-looking with Olia 6.43 Light Natural Auburn.

Blonde-haired girl in blue sunglasses and a yellow top, next to the Olia 6.3 Light Golden Brown and Olia 9.3 Light Golden Blonde hair colors, next to the Maybelline Color Sensational Lipstick in Pink Wink, the Essie Avant-Garment nail polish, and the Maybelline Lemonade Craze Eyeshadow Palette. Blonde-haired girl in blue sunglasses and a yellow top, next to the Olia 6.3 Light Golden Brown and Olia 9.3 Light Golden Blonde hair colors, next to the Maybelline Color Sensational Lipstick in Pink Wink, the Essie Avant-Garment nail polish, and the Maybelline Lemonade Craze Eyeshadow Palette.

Sunny Aspen Gold is the perfect summer shade

Aspen Gold

Achieve this bright shade with Olia 9.3 Light Golden Blonde or its brunette friendly counterpart Olia 6.3 Light Golden Brown.

Brown-haired girl in a jean jacket, beige pants, and brown sunglasses, next to the Olia 5.03 Medium Neutral Brown and  Olia 9 ½ .1 Lightest Ash Blonde hair colors, next to the Maybelline Color Sensations Lipstick in Nearly There, the Essie Good As Gold nail polish, and the City Kits All-in-One Eye & Cheek Palette in the softest shades of Urban Light. Brown-haired girl in a jean jacket, beige pants, and brown sunglasses, next to the Olia 5.03 Medium Neutral Brown and  Olia 9 ½ .1 Lightest Ash Blonde hair colors, next to the Maybelline Color Sensations Lipstick in Nearly There, the Essie Good As Gold nail polish, and the City Kits All-in-One Eye & Cheek Palette in the softest shades of Urban Light.

Turn subtle soybean into your go-to nude shade.

Soybean

Blend style and sophistication with the cool neutral tones of Olia 9 1/2 1. Lightest Ash Blonde or its brunette friendly counterpart, Olia 5.03 Medium Neutral Brown.