Hair Masks – What are they all about?

Hair Masks – What are they all about?

Struggling with constant frizz? Does your hair always seem dry? If your regular wash-and-style hair routine doesn’t seem to be cutting it, you might be missing an essential step in your beauty routine: Hair masks. You can think of hair masks as a kind of high-powered hair conditioner. Hair masks have similar benefits—like deeply nourishing and healing hair—but they’re on a more intense and powerful level than their in-shower counterparts. Hair mask are more like a mini spa day for your hair.


Hair masks can also target specific hair concerns. So if you’re wondering, “What is a hair mask doing for me?” the answer is simple: A lot. If you’re dealing with frizzy hair, a moisturizing hair mask formula infused with avocado oil can fix frizzy hair and boost smoothness. If you have a standing appointment with your colorist, a hair mask for colored hair can help keep your color vibrant and your hair, strong. Incorporate hair masks into your hair care routine and you may find that the results (think softer, stronger and shinier hair) are worth the extra time.


What Is a Hair Mask?

Hair masks are nourishing hair treatments for your hair. They often contain oils, butters and other hydrating ingredients to supercharge your hair conditioning efforts. Plus, they spend more time sinking into and nourishing your hair than your average shampoo or conditioner, meaning that you can get even more dramatic benefits even in a single use.


Think of them as high-powered hair conditioning treatments. Most of us put our hair through a lot of stress, whether it’s from heat styling, experimenting with new hairstyles or exposing our hair to the elements. Over-working your hair can cause serious hair damage. Hair masks are the perfect way to help reduce hair breakage and make your hair feel healthy—without you having to leave the comfort of your home. Are you curious to find out what hair masks are all about and how to use them? Read on to get the scoop on this must-have hair treatment.


How to Use a Hair Mask

First, shampoo your hair. Then, apply your hair mask. Hair masks at home do take a little extra time, but it’s not much: Most formulas only need three to five minutes to work their magic, so they’re still easy to work into your hair care routine. (Pro tip: Use your extra time in the shower to wash your face, shave your legs or use a body scrub.) Then, rinse out the hair mask and skip conditioner. Then, you’re good to go (and free to style your refreshed hair as you normally would).


To keep your hair hydrated and shiny, you should use a hair mask regularly in your hair care routine. Once a week is the minimum (try it on Sunday nights to turn them into a mini spa session). But if your hair needs it—and it feels or look drier or more damaged than usual—you should aim to use a hair mask twice or three times a week. Once you learn how to use a hair mask, there’s really no downside to doing it.


You should also use a healing hair mask if you’ve put more stress on your hair than usual—think in the form of Halloween hairstyles, party hairstyles, or even braid hairstyles. Any hairstyle that involves heat styling, a ton of styling products or even just tight hair ties can give your hair some wear and tear, so it’s worth following it up with a nourishing hair mask. Plus, with the TLC of a hair mask, your hair will be in even better shape (and probably more manageable, too) for the next time you want to try out a new hairstyle. It’s a win-win if you’re always searching for cool, new hairstyle ideas.


Why Should You Use a Hair Mask?

Really, a better question would be: Why wouldn’t you use a hair masks? They offer so many benefits that they merit a regular spot in your beauty routine. Hair masks basically take your conditioning efforts to the next level. You might be washing and conditioning your hair several times a week, but if you make time for a deeply nourishing hair mask at least once a week, you can notice a big difference in the shine, strength and softness of your hair. That’s why a hair mask is particularly important if you have dry, damaged, frizzy or very long hair. Your hair could use this extra care.


Plus, the best hair masks tend to be packed with hydrating, moisturizing and restorative ingredients. Butters and oils such as shea, coconut oil, argan oil and avocado oil can help replenish hair and give it shine. Green tea is effective at making your strands stronger, while coconut water is deeply hydrating. Honey is not only moisturizing, but it also has great healing qualities for hair that’s experiencing damage. By using hair masks that contain these natural ingredients, you can bring out the best in your hair.


There’s an added benefit of hair masks, too. Since the best hair masks are packed with natural, botanical ingredients to heal and repair hair, they also tend to smell really good. So if you’re feeling stressed or frazzled, use a hair mask at home as a form of self-care. (Try one like Whole Blends Hydrating Hair Mask with Coconut Water & Vanilla Milk, which is infused with tropical fragrance for a mini-vacay vibe.) Set aside a few minutes to slather on a hair mask, take a few deep breaths and enjoy the experience, like a short time-out that’s also really great for your hair.


The Best Hair Masks for Your Hair Concerns


Our Best Hair Masks for Dry Hair

Dry hair is the root of all (okay, most) hair concerns, such as hair frizz and dullness. So a moisturizing hair mask formula can tackle multiple issues at once. Our best hair masks for dry hair are those that contain nourishing, hydrating ingredients. Coconut water is packed with beneficial minerals, vitamins and electrolytes to restore hair. Avocado oil—which is full of rich fatty acids and protective antioxidants—also replenishes hair with moisture, as does shea butter, which helps soften hair. Find these hydrating ingredients (and more) in Whole Blends Hydrating Hair Mask With Coconut Water & Vanilla Milk and Whole Blend Nourishing Hair Mask With Avocado Oil & Shea Butter, both of which offer the moisture you need to bring dry hair back to life. Used at least once a week, these hair masks can transform dry hair and enhance softness and shine.


Our Best Hair Masks for Damaged Hair

Damaged hair can be dry, but it needs a little more repair and strengthening—especially if you use heated styling tools or do any kind of chemical treatments. The good news is that it’s entirely possible to treat damaged hair with the right ingredients, like Amla Oil Extract and Phytokeratin®, plant-based amino acids similar to those found naturally in hair. Honey is also known for its reparative, healing benefits for both hair and skin. It softens, strengthens and helps restore damaged hair. Our best hair masks for damaged hair include these kinds of ingredients. Try Fructis Damage Eraser Strength Hair Butter, which contains both Amla Oil Extract and Phytokeratin® to help fortify weak hair strands, or Whole Blends Repairing Hair Mask Honey Treasures to nourish and repair hair. A deep conditioning hair mask like these can be especially helpful after you’ve tried a tricky or complicated hairstyle, piled on a ton of styling products, or heat-styled your hair, all of which can stress out your hair and keep it from looking its best.


Our Best Hair Masks for Colored Hair

Colored hair needs constant maintenance, since, if you’re color-treating your hair, you’re probably going on a regular basis. On top of restoring and softening color-treated hair, hair masks for colored hair can also bring out the vibrancy and radiance of your go-to shade or highlights. A formula with argan oil can enhance shine—which helps bring out the radiance in your hair color—and moisturize it, too. You can find the pairing of Moroccan argan oil and cranberry in Whole Blends Color Care Hair Mask With Argan Oil & Cranberry Extracts. Use it at least once a week, or more if you color-treat your hair more regularly.


Finally, don’t forget to try other types of hair treatments. While hair masks provide intense hair nourishment and strength, there are other hair treatments you could try depending on your hair type and concerns. Leave-in hair treatments are ideal if you just can’t find the time for a hair mask. Opt for a hydrating one like Fructis Sleek & Shine Intensely Smooth Leave-In Conditioning Cream, which provides moisture to hair all day long. Or try one that boosts hair shine and fixes frizz, like Whole Blends Smoothing Leave-In Conditioner With Coconut Oil & Cocoa Butter Extracts (if you still need convincing, the rich, warm fragrance of coconut oil and cocoa butter is an included pick-me-up).


Whether you have a few minutes for a hair mask or need to sneak in a treatment whenever you find the time, hair treatments are worth it. And, since hair masks can handle everything from dry to damaged hair, they can make a huge difference in your hair. Soft, shiny and smooth hair has never been so easy.