Garnier - Garnier Sourdline®

It is natural for Garnier to make its product information and expert advice accessible to the deaf and hearing impaired through a dedicated and specially designed customer service, Garnier Sourdlinee®.
In 2010, Garnier became the 1st brand in Europe to affix the "Sourdline"® logo to its products.

DEAFNESS: IN EUROPE, 40 MILLION PEOPLE ARE AFFECTED

In France, 5 million people, or 8% of the population, are deaf or hearing impaired (Source : GuideCaro).

On a daily basis, access to information for deaf and hearing impaired people is made difficult by a lack of tools and services adapted to suit their disability. "These people are excluded from a society that is essentially centered on oral and written communication, where existing technologies are not sufficient to break down the barriers between deaf and hearing people,that are all too often underestimated." explains Caroline Mitanne, founder of GuideCaro.

Garnier - Garnier Sourdline®
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GUIDECARO, A PIONEERING COMPANY PARTNERING WITH GARNIER

GuideCaro's mission is to help change this reality by enabling deaf and hearing people to communicate more easily.

  • GuideCaro offers services for the general public : including a telephone relay service and access to a video call platform on its portal www.guidecaro.com, a writing centre to enable deaf people to communicate in writing; and a, www.guidecaromobile.com.
  • GuideCaro also works with companies providing training, consulting and services designed to integrate access for deaf people in its internal and external customer relations, and provide a customer service platform dedicated to deaf people, through its subsidiary Sourdline®

The partnership between Garnier and GuideCaro is the result of a shared determination toact quickly to improve services offered to deaf and hearing impaired customers.

Sourdline < Beauty Services | Garnier

Caroline Mitanne, an entrepreneurial journey helping deaf and hearing impaired people.

In 2006, Caroline Mitanne, whose parents are both deaf, founded GuideCaro by implementing services to assist deaf people and make their everyday lives easier..

In 2006, GuideCaro was awarded 1st Prize in Innovation in dans la catégorie "Consulting and Services" at the Autonomic Salon.In 2009, Caroline Mitanne received the Veuve Cliquot Business Woman Award..

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GARNIER IMPROVES ACCESSIBILITY BY LAUNCHING ITS SOURDLINE®SERVICE

Since May 2010, Garnier has been able to provide its hearing impaired customers improved accessibility through a dedicated customer service that enables easier access to beauty: Garnier Sourdline® , www.garnier.com/sourdline.

Sourdline® helps break down existing barriers between the deaf and hearing.

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GARNIER SOURDLINE® : HOW DOES IT WORK?


The objective is to provide deaf and hearing impaired people with access to information and advice and enable them to give their opinions on Garnier products and services. The consumer is put in direct contact with a Garnier expert advisor. They can choose to communicate via webcam in French Sign Language (LSF) or by email, chat or sms. Garnier Sourdline® is available Monday to Friday 11am to 1pm and 2pm to 4pm.

The difference between this service and a traditional customers service is the method of communication.

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THE SOURDLINE ® LOGO AFFIXED DIRECTLY ONTO PRODUCTS: A 1ST FOR EUROPE

Garnier is also the 1st brand in Europe, in any sector, to affix the «Sourdline®» logo to its skincare product packaging..

The Sourdline® service enables Garnier to be aware of the needs of all its customers.

Garnier and GuideCaro hope to create new reflexes for deaf and hearing impaired people and for companies, as well as see the Sourdline® logo on an increasing number of products and services for the general public in the very near future. .

Garnier - Garnier Sourdline®
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