Garnier - Braille

To make beauty more accessible for blind and visually impaired people, Garnier is including information in braille on its skincare packaging in Europe. This is a 1st step towards improving the brand's accessibility for visually impaired people.

GARNIER IMPROVES ITS ACCESSIBILITY FOR VISUALLY IMPAIRED CUSTOMERS

At the end of 2010, Garnier is improving its accessibility for its visually impaired customers by including information in braille in 4 languages on the outer packaging of its skincare products.

These information labels will be gradually rolled out for all newly launched and produced Garnier skincare packaging. It will include the brand name, as well as therelevant product type. for example, face care, eye care... To ensure that it is understood by as many people as possible, the braille information will be available in French, English, German and Spanish..

Garnier - Braille

Visual impairment: statistics

  • Worldwide, approximately 314 million people are visually impaired (4% of the world's population). Of these, 269 million are partially sighted while 45 million are blind.
    Source: WHO – 2002
  • In France, 1.7 million people, or 3 out of every 100, are visually impaired. Of these, 560 000 are slightly visually impaired (33% of the total with visual impairment), 932 000 are moderately visually impaired (55% of the total with visual impairment), 207 000 are severely visually impaired including 61 000 who are totally blind (12% of the total with visual impairment).
    Source: National Institute of Statistics (INSEE) - Disability-Incapacity-Dependency Survey – 1999/2000
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LEARN ABOUT BRAILLE

Braille was invented by a young man named Louis Braille (1809-1852). Following an accident, Louis Braille became blind at the age of 5.

Braille is a tactile reading and writing system of raised dots, designed for use by blind or visually impaired people.

The Braille alphabet is a complete reading and writing system comprising 6 dots, arranged in 2 parallel vertical lines of 3 raised dots each. There are as many different combinations as there are letters of the alphabet, punctuation and arithmetic symbols, etc, as well as being in all languages.

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